Engagio

Engagio Inc.
IndustryMarketing software
Founded2015; 11 years ago (2015)
Founders
  • Jon Miller
  • Brian Babcock
Headquarters
San Mateo, California
,
United States
Area served
Worldwide
Key people
  • Jon Miller (CEO)
  • Brian Babcock (CTO)
ProductsPlayMaker, Account Based Marketing
ParentDemandbase Edit this on Wikidata
Websitewww.engagio.com

Engagio was an American software company based in San Mateo, California marketing a B2B Account Based Marketing platform for account-based initiatives.[1][2][3] It was acquired by Demandbase in 2020.[4]

History

Engagio was founded in early 2015 by Jon Miller, co-founder of marketing automation company Marketo, and Brian Babcock.[1] Motivated by trends he saw while working as vice president of marketing for Marketo, Babcock developed the idea for Engagio, a company which advised B2B firms on how to tailor marketing campaigns towards specific customer niches rather than focusing on building demand more generally.[2]

By 2019, Engagio was providing software to many prominent tech companies, including Anaplan, Snowflake Computing, Hortonworks, New Relic, Pendo, and JDA Software.[5]

In 2020, Engagio was acquired by the marketing firm Demandbase.[6] The Demandbase CEO at the time, Gabe Rogol, described the acquisition as requiring that the sales and marketing teams "must start moving as one."[7] This came to fruition in 2023 when Engagio announced a new software for their existing service, Dash, which promised to provide combined analysis of marketing and sales in one tool.[8]

References

  1. ^ a b Gina Hall (9 August 2016). "Marketing startup Engagio raises $22M to help business-to-business companies with customer outreach". Silicon Valley Business Journal. Retrieved 24 August 2016.
  2. ^ a b Heather Clancy (9 August 2016). "Marketo's Co-Founder Is Trying His Hand at Another Marketing Startup". Fortune. Retrieved 24 August 2016.
  3. ^ Shabana Arora (10 August 2016). "Marketo's Co-Founder Sets Foot Back into Targeted Marketing Tools Domain with Series B Funding of $22 Million for his Startup Engagio". Martech Advisor. Retrieved 24 August 2016.
  4. ^ "Demandbase's Acquisition of Engagio". globallegalchronicle. 8 July 2020. Retrieved 20 July 2020.
  5. ^ Jordan Crook (5 May 2016). "Engagio launches PlayMaker to turn B2B marketing insights into action items". TechCrunch. Retrieved 24 August 2016.
  6. ^ "Demandbase's Acquisition of Engagio". globallegalchronicle. 8 July 2020. Retrieved 20 July 2020.
  7. ^ Demandbase. "Demandbase Acquires Engagio". www.prnewswire.com. Retrieved 2026-06-03.
  8. ^ Critic, C. M. S. (2023-08-08). "Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact". CMS Critic. Retrieved 2026-06-03.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.