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Enyce

Enyce
IndustryClothing
Fashion
Founded1996
FoundersLando Felix
Tony Shellman
HeadquartersNew York City
Key people
Sean Diddy Combs

Enyce ([NYC])[1] is an American hip hop fashion label owned by Sean Diddy Combs.[2] The label was established in New York City in March 1996 by Evan Davis, Lando Felix and Tony Shellman. The co-founders had originally met while working for Seattle-based clothing brand International News.[3] Liz Claiborne acquired the company in February 2004 for $114 million from Sports Brands International.[4] In October 2008 Enyce was purchased by Sean Combs and Sean John for $20 million.

Many have mispronounced the brand name over the years. The pronunciation originates from the phonetic spelling of "NYC" (en-y-ce) but sounded out in an Italian fashion. This was because the company started under Fila, an Italian-based company. Employees asked how they would pronounce the word replied "en-ne-che", making it the "correct" way to say the brand.

Enyce specialises in old school clothing, with an emphasis on puffy jackets and jerseys with their logos on them.[5] They also seem to have an official Instagram account, which is owned and operated by CEO Sean Diddy Combs. The account became inactive in 2016.

Clothing lines

  • Enyce
  • Lady Houy

References

  1. ^ ENYCE Clothing Company - Official Website Archived 2007-07-11 at the Wayback Machine
  2. ^ Liz Claiborne Inc Archived 2006-10-25 at the Wayback Machine
  3. ^ Enyce Clothing Information: Mens Enyce Clothing, Lady Enyce Clothing, and Enyce Retailers
  4. ^ Liz Claiborne acquires urban sportswear brand Enyce - Newsbytes - Brief Article | Black Enterprise | Find Articles at BNET.com
  5. ^ "enyce - Google Search". www.google.com. Retrieved 2021-10-27.


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