Ffern

Ffern
TypePrivate
IndustryPerfumery
Founded2017
Founders
  • Owen Mears
  • Emily Cameron
Headquarters
Somerset
,
United Kingdom
Area served
Worldwide
ProductsSeasonal, small-batch natural perfumes
Websiteffern.co

Ffern is a British fragrance company based in Somerset, England.[1][2] It produces seasonal, small-batch perfumes using natural ingredients, distributed through a membership model known as the ledger.[3][4]

History

Ffern was founded in 2017 by siblings Owen Mears and Emily Cameron.[1][3] Raised next door to an organic herb farm in Somerset, Mears and Cameron developed an early interest in botanical scents.[5] While at Oxford, Mears began growing plants in his dormitory to recreate the scents of his childhood home in rural Somerset, drawing on the work of 19th-century chemist Joseph Robert.[3][6] This led them to work with perfumers François Robert, Joseph’s great-grandson, and Elodie Durande.[1][6] Ffern released its first fragrance on the winter solstice of 2018.[7]

In 2022, Ffern opened its sole physical retail location in Soho, London.[1][8][9]

Operations

Ffern operates on a direct-to-consumer model, releasing four limited-edition, natural fragrances annually to coincide with the seasonal equinoxes and solstices.[2][10] Production is limited to a closed ledger of members; a system managed through a waitlist.[3][7]

Ffern operates a blending facility in Brighton and a bottling plant in Somerset.[10]

Ffern Folk Foundation

To support the preservation of local customs, Ffern launched the Ffern Folk Foundation, which offers yearly endowments to artisans and performers.[2] The foundation's inaugural grant recipient was Boss Morris, an all-female Morris dancing troupe from Gloucestershire.[2]

References

  1. ^ a b c d Meltzer, Marisa (December 13, 2024). "Would You Buy a Perfume You Had Never Smelled?". New York Times.
  2. ^ a b c d Finnigan, Kate (April 22, 2025). "The British brands fusing flora, fairytale and folklore". Financial Times.
  3. ^ a b c d Malle, Jeanne (March 30, 2024). "These Siblings Are Reviving the Art of Natural Perfumery". Air Mail.
  4. ^ Rogers, Hannah (December 21, 2024). "The Somerset perfume so exclusive you can't smell before you buy". The Times.
  5. ^ Kehoe, Lucy (3 May 2023). "A Perfumer's Guide To Somerset In Spring With Ffern's Emily Cameron". Suitcase.
  6. ^ a b Watson, Imogen (October 9, 2024). "Natural perfumery Ffern on reviving folklore and lost communities".
  7. ^ a b McCormack, Claire (July 18, 2023). "TikTok-Favorite Small-Batch Perfume Brand Ffern Has A Limited Client Ledger—And 20,000 People Waiting To Get On It".
  8. ^ Cleary, Mary (November 25, 2022). "Ffern's first London store is a haven of natural fragrance and sustainable design". Wallpaper*.
  9. ^ Barrett, Helen (February 14, 2023). "Wanted: designers who aim to rethink product design".
  10. ^ a b May, Naomi (April 6, 2020). "Do you know what a clean fragrance is?". The Standard.

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