First Quality

First Quality
TypePrivate
IndustryManufacturing
Founded1989
HeadquartersGreat Neck, NY
Number of locations
9 Facilities
Key people
Allen Bodford (President of Absorbent Hygiene)
BrandsPrevail, Cuties, Plenty, Panda, Incognito, Earth + Eden
Number of employees
5,000
DivisionsFirst Quality Tissue, First Quality Absorbent Hygiene, First Quality Homecare, First Quality Healthcare
Websitefirstquality.com

First Quality Enterprises, also known as just First Quality, is an American multi-national manufacturing company, headquartered in Great Neck, New York.[1] First Quality produces home care paper products, adult incontinence products, feminine care products, baby care, laundry and dishwasher detergent, and flexible packaging.[2] They manufacture for both their brands and private label store brands[3].

First Quality was founded in McElhattan, Pennsylvania, by the Damaghi family, who immigrated to the United States from Iran,[4] in 1988, opening their first facility in 1989.[5] As of 2021, they have 9 total facilities, 8 in America and 2 in Canada.[6][1]

Brands and Divisions

First Quality has 4 public divisions: an absorbent products division producing baby diapers, menstrual pads and other toiletry items; a tissue division producing toilet paper and paper towels; a home care division producing detergent; and a print and packaging division producing plastic packaging. [2]

Their brands are Prevail Adult Incontinence, Cuties Baby Diapers and Wipes, Plenty Paper Towels, Panda Bath Tissue, Incognito Menstrual Care, and Earth + Eden Baby Diapers and Wipes.[7]

Cuties Baby Diapers and Wipes

Cuties is associated with First Quality’s absorbent products division, being filed as a trademark in 1997.

The brand began manufacturing and selling baby diapers soon after, and wipes after that. The Obama Administration later partnered with Jet.com and Cuties in attempt to bridge the 'Diaper Gap' (the difficulty of buying diapers for low income families). [8]

Prevail Adult Incontinence

Prevail is associated with First Quality’s adult incontinence product business, being used since 1997 and filed as a trademark to First Quality Products, Inc. on July 29, 2004 and registered on July 13, 2005.[9]

The brand began selling incontinence products soon after in competition with Depend.[10]

Philanthropy

First Quality gives charitable donations to charities such as Cradles to Crayons, United Way, Moisson Montréal, and the Susquehanna Health Foundation.[11][12][13]

Patents

First Quality holds patents related to their incontinence products which have been cited in later patent filings by other similar manufacturers, such as Procter & Gamble, Kimberly-Clark, Kao, Ontex, Medline Inc., and Attends.[14][15]

Locations

First Quality operates seven factories in the United States, and are opening an eighth in Defiance, OH[16]:[4][17]

They also operate 2 facilities in Canada:[17][20]

References

  1. ^ a b "Who we are". First Quality. Retrieved 2021-02-03.
  2. ^ a b "What we make". First Quality. Retrieved 2021-02-03.
  3. ^ "First Quality Launches Prevail® Neutral Underwear in Black". First Quality Launches Prevail® Neutral Underwear in Black. Retrieved 2026-06-25.
  4. ^ a b John Beauge o (2017-01-07). "State offers financial incentive for plant expansion". pennlive. Retrieved 2021-02-05.
  5. ^ "First Quality Recognized at Appreciation Luncheon". The Record Online. 2015-05-13. Retrieved 2021-02-03.
  6. ^ "Damaghi receives standing ovation from packed house". lockhaven.com. Retrieved 2021-02-03.
  7. ^ "First Quality® Make Things Better™". First Quality. Retrieved 2026-05-20.
  8. ^ Garcia, Ahiza (2016-03-10). "White House pledges to tackle the 'diaper gap' | CNN Business". CNN. Retrieved 2026-06-29.
  9. ^ "Innovation, Science and Economic Development Canada". ised-isde.canada.ca/. 2020-11-05.{{cite web}}: CS1 maint: url-status (link)
  10. ^ "Prevail Adult Diapers. Prevail Incontinence Supplies". LiveAnew. Retrieved 2026-05-22.
  11. ^ "First Quality tackles period poverty in partnership with Moisson Montréal and Monthly Dignity". First Quality tackles period poverty in partnership with Moisson Montréal and Monthly Dignity. Retrieved 2026-07-29.
  12. ^ "First Quality supports hurricane relief efforts with funding and product donations". First Quality supports hurricane relief efforts with funding and product donations. Retrieved 2026-07-29.
  13. ^ "UPMC receives $1.25M gift from First Quality Enterprises to advance local healthcare". The Express. Retrieved 2026-07-07.
  14. ^ EP1027874A2, Karami, Hamzeh, "Disposable absorbent pull-up type diapers and incontinent briefs", issued 2000-08-16 
  15. ^ EP2177188B1, Busam, Ludwig; Stiehl, Gabriele & Tombuelt-Meyer, Thomas et al., "Absorbent Core For An Absorbent Article", issued 2015-11-04 
  16. ^ [email protected], TODD HELBERG @cntoddhelberg (2026-06-26). "New taxing mechanism for First Quality site west of Defiance complete". The Crescent-News. Retrieved 2026-06-26.
  17. ^ a b "Facilities". First Quality. Retrieved 2021-02-03.
  18. ^ "First Quality to Add New Tissue Machine in South Carolina". The Record Online. 2014-06-01. Retrieved 2021-02-03.
  19. ^ "First Quality Packaging bringing 115 jobs to Macon". www.bizjournals.com. Retrieved 2021-02-03.
  20. ^ "First Quality Buys Quebec Plant". The Record Online. 2015-08-25. Retrieved 2021-02-03.
  21. ^ "Our Facility | JemPak". Retrieved 2026-06-26.

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