Flame (Cravity song)

"Flame"
"Flame"
Single by Cravity
from the album Season 2. Hideout: The New Day We Step Into
Language	Korean
Released	August 24, 2020
Genre	Dance-pop;
Length	3:14
Label	Starship; Kakao;
Composer(s)	Blair Taylor; Jisoo Park (153/Joombas); Jeff Lewis;
Lyricist(s)	Brother Su; Da0 (makeumine works); JQ;
Cravity singles chronology
Music video
	"Flame" on YouTube

"Flame" is a song recorded by South Korean boy group Cravity for their second extended play Season 2. Hideout: The New Day We Step Into. It was released as the group's lead single on August 24, 2020, by Starship Entertainment in conjunction with the extended play. Written and produced by Blair Taylor, with additional songwriting credits by Brother Su, Da0 (makeumine works), and JQ, "Flame" is a song that expresses the burning desire of Cravity in testing their limits, and a powerful manifestation of determining another history.

Background and release

On August 6, 2020, Starship Entertainment announced that Cravity would be releasing their second extended play, Season 2. Hideout: The New Day We Step Into, on August 24.^[1] On August 11, the track listing was released, with "Flame" announced as the lead single.^[2] On August 22, the music video teaser was released.^[3] The song was released alongside its music video and the extended play on August 24.^[4]

Composition

Musically, "Flame" is a song that contains Cravity's passion, resembling a blazing flame that challenges the limit. It is an Urban-HipHop genre track armed with intense power as if testing their limits. The dynamic melody line that makes it impossible to relax which makes it impressive, and contains the members' bold message to face the hot summer.^[5]

Commercial performance

"Flame" debuted at number 81 on South Korea's Circle Download Chart in the chart issue dated August 23–29, 2020.^[6] On the Billboard K-pop Hot 100, it debuted at number 97 in the chart issue dated October 10, becoming their first and only lead single to enter the chart thus far.^{[citation needed]}

Music video

The music video, directed by Sam Son of Highqualityfish, was released alongside the song by Starship Entertainment on August 24, 2020.^[7] The accompanying music video show's member and leader Serim confidently step towards the shining stage on a vast wilderness. Following him, the members headed to the stage, and Cravity, who finally reached the same stage, caught the eye with intense charisma, sparking sparks. In particular, Cravity shows passion and will like flames with a powerful performance that expresses powerful flapping of wings along with short but intense vocals saying "Fly towards the light".^[8]

Promotion

Following the release of Season 2. Hideout: The New Day We Step Into, on August 24, 2020, Cravity held their second debut showcase through Naver V Live, entitled "Hideout: The New Day We Step Into". The group interacted and introduce the new album including "Flame" alongside performances of b-side tracks.^[9]

Credits and personnel

Credits adapted from Bugs!.^[10]

Cravity – vocals
Blair Taylor – composition, arrangement
Jisoo Park (153/Joombas) – composition
Jeff Lewis – composition
Brother Su - lyrics
Da0 (makeumine works)- lyrics
JQ - lyrics

Charts

Weekly chart performance for "Flame"
Chart (2020)	Peak position
South Korea (K-pop Hot 100)^[11]	97
South Korea Download (Circle)^[6]	81

Release history

Release history for "Flame"
Region	Date	Format	Label
Various	August 24, 2020	Digital download streaming	Starship Kakao

References

^ Lee, Sun-min. "크래비티, 1개월 만에 초고속 컴백…24일 새 앨범". Naver. Newsis. Retrieved August 6, 2020.
^ Kim, Min-ji. "'컴백' 크래비티, 새 EP 트랙리스트 공개…세림·엘런 랩메이킹 참여". Naver. News1. Retrieved August 11, 2020.
^ Jeong, Hee-yeon. "'컴백 D-2' 크래비티, 'Flame' 뮤직비디오 티저 공개". Naver. Sports Donga. Retrieved August 22, 2020.
^ Choi, Jae-hyun. "크래비티(CRAVITY)만의 열정 가득한 'Flame' 쇼케이스 무대영상 [O! STAR]". Naver. Osen. Retrieved August 24, 2020.
^ "크래비티 "성장 담은 새 앨범, 키워드는 '변화'"". Maeil Business Newspaper (in Korean). August 24, 2020.
^ ^a ^b "2020 Week 35 Download Chart". Circle Chart (in Korean). August 23–29, 2020. Retrieved June 3, 2023.
^ "CRAVITY "Flame" M/V". Vimeo. August 24, 2020. Archived from the original on December 30, 2020. Retrieved December 28, 2020.
^ "'컴백 D-2' 크래비티, '플레임' MV 티저 공개… 강렬한 카리스마". Sports Khan (in Korean). August 22, 2020.
^ Jeong, He-yeon (August 25, 2020). "크래비티, '플레임' 글로벌 컴백쇼 2억 하트 돌파". Sports Donga. Retrieved June 3, 2023.
^ "Break All The Rules". bugs.co.kr (in Korean). June 2, 2023.
^ "Flame". Billboard. January 2, 2013. Archived from the original on October 10, 2020. Retrieved September 24, 2020. Billboard. Retrieved September 25, 2020

[1] Lee, Sun-min. "크래비티, 1개월 만에 초고속 컴백…24일 새 앨범". Naver. Newsis. Retrieved August 6, 2020.

[2] Kim, Min-ji. "'컴백' 크래비티, 새 EP 트랙리스트 공개…세림·엘런 랩메이킹 참여". Naver. News1. Retrieved August 11, 2020.

[3] Jeong, Hee-yeon. "'컴백 D-2' 크래비티, 'Flame' 뮤직비디오 티저 공개". Naver. Sports Donga. Retrieved August 22, 2020.

[4] Choi, Jae-hyun. "크래비티(CRAVITY)만의 열정 가득한 'Flame' 쇼케이스 무대영상 [O! STAR]". Naver. Osen. Retrieved August 24, 2020.

[5] "크래비티 "성장 담은 새 앨범, 키워드는 '변화'"". Maeil Business Newspaper (in Korean). August 24, 2020.

[Circle_Download-6] "2020 Week 35 Download Chart". Circle Chart (in Korean). August 23–29, 2020. Retrieved June 3, 2023.

[7] "CRAVITY "Flame" M/V". Vimeo. August 24, 2020. Archived from the original on December 30, 2020. Retrieved December 28, 2020.

[8] "'컴백 D-2' 크래비티, '플레임' MV 티저 공개… 강렬한 카리스마". Sports Khan (in Korean). August 22, 2020.

[9] Jeong, He-yeon (August 25, 2020). "크래비티, '플레임' 글로벌 컴백쇼 2억 하트 돌파". Sports Donga. Retrieved June 3, 2023.

[10] "Break All The Rules". bugs.co.kr (in Korean). June 2, 2023.

[Kpop_Hot_100-11] "Flame". Billboard. January 2, 2013. Archived from the original on October 10, 2020. Retrieved September 24, 2020. Billboard. Retrieved September 25, 2020

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