Fuglen

Fuglen
FormerlyKaffefuglen
IndustryCoffeehouse, Bar
Founded
  • 1963; 63 years ago (1963)
  • Oslo, Norway
Number of locations
13 (2026)
Key people
Einar Kleppe Holthe, Peppe Trulsen and Halvor Digernes
Websitewww.fuglen.no

Fuglen (English: The Bird) is a Norwegian chain of coffee and cocktail bars with locations in Norway, Japan, South Korea and Indonesia.[1][2][3][4]

Fuglen showcases a retro style reminiscent of Norwegian homes in the 1950s and 60s. Most of the interior is for sale, which aims to change its visual expression over time while still adhering to the time period.[5]

History

The first location was opened in the city centre of Oslo in 1963, then as "Kaffefuglen". After being transferred to new ownership in 2008, the name was changed to "Fuglen".[1]

In 2010, the business was expanded to include a cocktail bar, as well as featuring a vintage items and furniture shop.[6]

The first Tokyo location was opened in Shibuya in 2012.[7][8][9][6]

In part due to logistical issues with supplying coffee shipments from Oslo to Tokyo, a coffee roastery was opened in Tokyo in 2014.[10]

The second Oslo location, which also features a coffee roastery, opened in 2018 in Gamlebyen.[11]

In 2024, two more locations were opened in Seoul and Jakarta.[12][3][4]

Further expansion

There were plans to establish a shop in New York in 2013, but this has yet to materialise.[13] Holthe stated in 2016 that there were significant challenges with transferring the business model and approach to the US.[5]

Despite having received multiple franchise offers, Fuglen wants their business to expand in a "slow and natural" fashion, preferring to own the trademark and operate all the bars themselves.[14]

Collaborations

In 2014, Japanese artist Takashi Murakami teamed up with Fuglen to create Bar Zingaro in Nakano Broadway.[15]

The bars Byens Tak and Byens Gulv in the Folketeateret building at Youngstorget were opened in 2023 and 2024 respectively as a collaboration between Fuglen and Rodeo Architects.[16][17]

Locations

Country First opened Number of locations
Norway 1963 2
Japan 2012 8
South Korea 2024 1
Indonesia 2024 2

References

  1. ^ a b "En helt uvanlig kaffebar" (in Norwegian). Nettavisen. 30 March 2011. Retrieved 17 October 2025.
  2. ^ "Fuglen". Condé Nast Traveler. Retrieved 20 October 2025.
  3. ^ a b "Lokker med kaffe og brunost i Sør-Korea – svenskene deler ut vodka" (in Norwegian). E24 Næringsliv. 19 October 2025. Retrieved 20 October 2025.
  4. ^ a b "Norway's Fuglen Coffee set for Indonesia launch". World Coffee Portal. 13 February 2024. Retrieved 17 October 2025.
  5. ^ a b "Fuglen-gründer: Fra Tokyo til Tøyen" (in Norwegian). Dagsavisen. Retrieved 22 October 2025.
  6. ^ a b "Norsk kaffesuksess tredoblet omsetningen på fire år" (in Norwegian). Tripletex. 8 January 2024. Retrieved 17 October 2025.
  7. ^ "Norsk bar har bygget et kafé- og utelivsimperium i Tokyo" (in Norwegian). Dagens Næringsliv. 23 January 2019. Retrieved 20 October 2025.
  8. ^ "Fuglen Coffee Roasters". The Right Roast. 13 September 2022. Retrieved 17 October 2025.
  9. ^ "Cafe Life: Fuglen". Tokyo Weekender. 20 August 2012. Retrieved 17 October 2025.
  10. ^ "First Look At Fuglen's Highly Nordic New Roastery In Tokyo". Sprudge. Retrieved 17 October 2025.
  11. ^ "New Café & Roastery in Gamlebyen". The Hungries. 29 September 2018. Retrieved 17 October 2025.
  12. ^ "Åpner norsk kaffebar i Seoul: – En helt vanvittig interesse" (in Norwegian). Dagens Næringsliv. 10 October 2025. Retrieved 20 October 2025.
  13. ^ "Popular coffee shop expands abroad". News in English. 15 November 2011. Retrieved 24 October 2025.
  14. ^ "Fuglen ekspanderer i Oslo og Tokyo" (in Norwegian). Dagens Næringsliv. 21 August 2018. Retrieved 26 October 2025.
  15. ^ "Culture Klatch". New York Times. 5 March 2014. Retrieved 24 October 2025.
  16. ^ "Rodeo og Fuglen inntar gamle Stratos – åpner Byens Tak" (in Norwegian). NæringsEiendom. 13 May 2022. Retrieved 24 October 2025.
  17. ^ "Rodeo gjentar suksessen: Åpner Byens Gulv" (in Norwegian). Arkitektur. Retrieved 24 October 2025.
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