Fujiya
Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[2] Fujiya is credited with introducing the Christmas cake to Japan.[3] In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[4] MascotFujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5] 2007 ingredients scandalIn January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[5] References
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