You can help expand this article with text translated from the corresponding article in Portuguese. (March 2015) Click [show] for important translation instructions.
View a machine-translated version of the Portuguese article.
Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia.
Consider adding a topic to this template: there are already 502 articles in the main category, and specifying|topic= will aid in categorization.
Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article.
You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing Portuguese Wikipedia article at [[:pt:Funk ostentação]]; see its history for attribution.
You may also add the template {{Translated|pt|Funk ostentação}} to the talk page.
MC Guimê, considered one of the finest proponents of funk ostentação.
Funk ostentação (from Portuguese: Ostentation funk) is a Brazilian music style highly based on American hip hop created in São Paulo in 2008.[1] The central theme addressed in the songs is conspicuous consumption, and many funk ostentação artists sing about cars, motorcycles, drink, women, and ambitions to leave the favela and achieve life goals.[2][3]
While the dominant lyrical themes of the Rio de Janeiro scene at the time were criminality and lack of social justice,[4] the first funk ostentação song, "Bonde da Juju", recorded by MCs Backdi and Bio G3 in September 2008, established the new genre's opposing theme of ostentation.[5] Several funk ostentação festivals were subsequently held in the state of São Paulo, and the movement began to grow. Its national debut came with the launch of the video for "Megane" by MC Boy do Charmes in mid-2011.[6] As it became clear that funk ostentação would be best represented in audiovisual format, the cinematographer KondZilla became the first to produce videos, which were received enthusiastically by fans.[7] Of the ten most watched music videos in Brazil in both 2012 and 2013, three were funk ostentação.[8][9]
It was established as one of the most popular genres in Brazil with the death of Daniel Pellegrine a.k.a. MC Daleste, who was shot on stage in Campinas in July 2013.[10] He had been one of the principal proponents of the genre at the time of his death, and its extensive media coverage included widely televised tributes by other funk artists.[11]
Funk ostentação became strongly associated with the emerging nova classe média (new middle class) in Brazil,[12] whose financial status was improving along with that of principal funk ostentação artists like MC Guimê, MC Lon, MC Gui and Pocah.
