Gemeni and Ladda, are two contemporary gangsters in Vijayawada. Gemeni's friend is murdered by Ladda's friend. Then Gemeni and his gang search for the person who murdered his friend and kills him. This incident marks the start of their rivalry.
Meanwhile, Gemeni meets Manisha Natwarlal and falls in love with her. To gain her affections, he goes to study in an evening college as her classmate, and eventually, she too falls in love with him.
Gemeni and Ladda clash again for a market holdout. Using his brilliant tactics, Gemeni fools and wins against Ladda which drives him crazy. In the meantime, Vijayawada gets a new Police Commissioner in Narendranath Chowdary. He arrests both Gemeni and Ladda. Understanding their rivalry, Narendranath puts them in a private cell so they can beat each other to death and at the same time can put a finish line to rowdyism. But instead, Gemeni convinces Ladda to plead Narendranath Chowdary to give them a chance to lead a normal life. Gemeni's trick works and they both are given a chance. While Gemeni changes his life, Ladda does not change his life. He keeps on disturbing Gemeni and wants him to help him out in his business. But instead, Gemeni informs about Ladda and his activities to Narendranath Chowdary. So, now Ladda is in jail. Meanwhile, Gemeni tries to reunite with Manisha as he had changed now and eventually she does forgive him.
After some months, Chowdary gets transferred as the transport DG of Andhra Pradesh and the new Police Commissioner, Kumaraswamy arrives, but to Gemeni's bad luck he is corrupt and releases Ladda from jail. Now, Ladda and the new Commissioner urge Gemeni to help him in his business. But, he still tries to stay away from them.
Forcing Gemeni to return to his old business, he would later kill Gemeni's right hand and who's also a best friend to him. Then in the climax, Gemeni tricks the Kumaraswamy to kill Ladda. Then, Kumaraswamy is transferred as transport DGP and Viswanath becomes the new Commissioner of Police. The film ends with Gemeni starting to lead a fresh life with Manisha.
