Hamlin's Wizard Oil was an American patent medicine sold as a cure-all under the slogan "There is no Sore it will Not Heal, No Pain it will not Subdue."
History
First produced in 1861 in Chicago[1] by former magician John Austin Hamlin and his brother Lysander Butler Hamlin, it was primarily sold and used as a liniment for rheumatic pain and sore muscles, but was advertised as a treatment for pneumonia, cancer, diphtheria, earache, toothache, headache, and hydrophobia.[1][2] It was made of 50–70% alcohol containing camphor, ammonia, chloroform, sassafras, cloves, and turpentine, and was said to be usable both internally and topically.[2]
At these gatherings John Austin Hamlin delivered lectures replete with humor borrowed from the writings of Robert Jones Burdette.[9]
Grinnell College research points out that the Hamlins claimed efficacy for Wizard Oil on not only human beings but also horses and cattle, one poster displaying an elephant drinking the product by lifting the bottle with its trunk. Bottles came in 35¢ and 75¢ sizes.[10]Carl Sandburg inserted two versions of lyrics titled "Wizard Oil" together with a tune into his American Songbag (1927).[11]
John Austin Hamlin would use the profits of Hamlin's Wizard Oil to found and manage Chicago's Grand Opera House. [12]
In 1916, Lysander's son Lawrence B. Hamlin of Elgin, by then manager of the firm, was fined $200 under the 1906 Pure Food and Drug Act for advertising that Hamlin's Wizard Oil could "check the growth and permanently kill cancer."[1]
^Humorous and sentimental songs as sung throughout the United States by Hamlin's Wizard Oil Concert Troupes in their open air advertising concerts. CIHM/ICMH Microfiche series, no. 50670. Hamlin's Wizard Oil Co. p. 33. ISBN0-665-50670-8. OCLC855363136.
^Carson, Gerald (1961). One for a man, two for a horse: A pictorial history, grave and comic, of patent medicines. Garden City, New York: Doubleday. p. 37.
^Carl Sandburg, The American Songbag (San Diego: Harcourt Brace, 1927), pp. 52-54. Sandburg indicated that his selections were arranged by Henry Francis Parks on the basis of recollections by Harry E. Randall as communicated to Neeta Marquis. The likelihood is that Sandburg added some of his own influence.