|
Home Original Chicken Home Original Chicken Co. Ltd (simplified Chinese: 老乡鸡集团; traditional Chinese: 老鄉雞集團; pinyin: Lǎoxiāng jī jítuán "Hometown Chicken") is a Chinese fast food chain headquartered in Hefei, Anhui.[1] Shu Congxuan (simplified Chinese: 束从轩; traditional Chinese: 束從軒) founded the company and, as of 2013, is its director. As of that year, it was the largest fast-food company in Anhui Province.[2] As of 2015, the company has over 240 restaurants in Anhui.[3] History.jpg) Shu Congxuan, a chicken breeder, decided to start a fast food chain after attending a three-day course in 1999.[2] the company was established in 2003.[4] The chain was originally called FEIXI The Old Hens [sic] (肥西老母鸡; Féixī lǎo mǔjī "Feixi Old Hens"), after an Anhui dish.[2] The full corporate name in Chinese was 安徽肥西老母鸡集团, and the company previously had its headquarters in the New Cityscape Plaza (新都会购物广场; Xīndūhuì Gòuwùguǎngchǎng) shopping mall in Hefei.[5][6] By 2011 the Anhui-area authorities designated the restaurant chain as a "Prestigious Chinese Brand".[4] It later moved its headquarters to another place in Hefei.[7] In 2011 a consulting firm suggested that the restaurant chain change its name. It suggested using a three character name since a five-character name would be lengthy.[4] The change was also made because Chinese from other provinces were unfamiliar with the old name. The chain received its current name in March 2012.[2] There was an initial outcry when the names of the locations were changed, but the company continued its success after the name change.[4] References
External links Wikimedia Commons has media related to Home Original Chicken.
|
