Honey Bunches of Oats

Honey Bunches of Oats

Post Honey Bunches of Oats – Sweetened Cereal with Oats & Honey, with milk
Product type	Breakfast cereal
Owner	Post Holdings
Produced by	Post Consumer Brands
Country	U.S.
Introduced	1989; 36 years ago (1989)
Website	honeybunchesofoats.com

Honey Bunches of Oats is a breakfast cereal owned by Post Holdings and produced by its subsidiary Post Consumer Brands. Created by lifelong Post employee Vernon J. Herzing by mixing several of Post's cereals together and having his daughter taste them, Honey Bunches of Oats was introduced to markets in 1989 after three years of development.^[1] The cereal is made up of three kinds of flakes and oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties have almonds or fruits added into the mix.^[1]

The ingredients of the cereal are corn, whole grain wheat, sugar, whole grain rolled oats, rice, canola oil, wheat flour, malted barley flour, corn syrup, salt, molasses, honey, caramel color, barley malt extract, natural and artificial flavor, annatto extract, BHT.^[2]

The following are current, past, and limited editions:^[3]

Honey Bunches of Oats contains iron, niacinamide, vitamin B6, vitamin A palmitate, riboflavin (vitamin B₂), thiamine mononitrate (vitamin B1), zinc oxide (source of zinc), folic acid, vitamin B₁₂, vitamin D.^[1]

• "Good things come in bunches." (slogan at launch)
• "It's what's for breakfast."
• "That's why they call it 'The Best of the Bunch'."
• "There's a whole bunch of love."
• "One spoonful is all it takes." (2007–2009)
• "Taste the joy in every spoonful." (2009–present)
• "The magic's in the mix."

• Official website
• Nutrition Facts Archived 2015-04-02 at the Wayback Machine