Hush Puppies is an American brand of casual footwear. A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name for apparel, toys and accessories.[1]
Hush Puppies uses a basset hound named Jason as its logo and mascot.[2]
History
Hush Puppies casual leather shoe
The Hush Puppies brand was founded in 1958 following extensive work to develop a practical method of pigskintanning for the US military to use in gloves and other protective materials. Pigskin was soft and flexible, but not tough enough to be used in Wolverine's work boots; the company developed a pair of casual shoes from the pigskin to market as a comfort brand.[1] The casual lifestyle positioning appealed to the growing post-war suburbia in the United States; by mid-1959 the company had produced its first million pairs and by 1963 one in ten adults in the United States owned a pair of Hush Puppies.[3]
Hush Puppies claimed their rubber soles saved the life of Rolling Stones guitarist Keith Richards when he accidentally touched his guitar against an ungrounded microphone at a 1965 concert in Sacramento, California. Richards was knocked unconscious, but medics believed that the crepe-soled Hush Puppies shoes he was wearing insulated him and saved his life.[4]
Hush Puppies also benefited from the trend toward dressing-down at work, filling the fashion gap between sneakers and dress shoes. Depending on word of mouth, Wolverine sold 430,000 pairs of the shoes in 1995, and four times that the following year. Hush Puppies won the prize for best accessory at the Council of Fashion Designers awards dinner in 1995.[5][7][8]
