IPoker

iPoker
TypePublic
IndustryOnline poker
Area served
Worldwide
OwnerPlaytech
Websitewww.ipoker.com

iPoker is an online poker network owned by Playtech. In 2014, it was ranked as the 10th largest online poker network in the world.[1]

History

Playtech debuted the iPoker network in September 2004. Growth accelerated after the acquisition of the Tribeca Tables Europe network in 2007, briefly placing iPoker second only to PokerStars for global traffic.[2]

Network

The B2B model lets bookmakers and casinos operate branded clients while sharing a centralised cashier, security and tournament schedule. As of 2025 the network lists around twenty active skins—including Bet365, Betfair Poker, William Hill, Betsson, Betsafe, Paddy Power, RedStar and Svenska Spel.[3]

Controversies and criticism

Two-tier network (2012–2015)

In 2012, iPoker split cash-game liquidity into two tiers, with exclusive tables available to higher-performing operators that met targets for active and newly depositing players. The policy drew criticism for fragmenting liquidity and favouring larger brands. iPoker later introduced SBR and, on August 11, 2015 (2015-08-11), merged back to a single player pool.[4]

Enforcement against third-party aggregators (2013)

In May 2013, iPoker banned the account-aggregator Muchos Poker from referring new players to network rooms; industry reporting noted that existing players could withdraw subject to routine collusion and fraud checks.[5]

“Source-Based Rake” revenue sharing (2015)

On February 1, 2015 (2015-02-01), the network implemented SBR to weight revenue allocation by the origin of deposited funds rather than raw rake. Coverage at the time explained the aim was to curb incentives to recruit only high-volume winning players and encourage a more recreational ecosystem; the change prompted debate among affiliates and professionals over downstream effects on rewards.[6]

UK regulatory action involving iPoker-branded operators (2020)

In 2020, the UK Gambling Commission identified “serious systemic failings” in player-protection and AML controls at PT Entertainment Services, the Playtech B2C operator behind Winner.co.uk and Titanbet.co.uk (brands whose poker rooms operated on iPoker). PTES surrendered its UK licences. Playtech later announced a £3.5m payment to charities. The case concerned those brands’ conduct across verticals and not iPoker software operation.[7][8]

See also

References

  1. ^ Michael Gentile (2014-12-19). "Titanbet Sees Media Partnerships as Key to New UK Regulated Market". pokerfuse. Retrieved 2014-12-22.
  2. ^ "iPoker Network Review & Best iPoker Network Skins (2025)". www.pokerlistings.com. Retrieved 2025-07-19.
  3. ^ "All iPoker Network poker rooms | Rating of iPoker Network skins in 2025". worldpokerdeals.com. Retrieved 2025-07-19.
  4. ^ "The iPoker Network Removes Tiers and Continues to Focus on Recreational Players". www.pokernews.com. 2015-08-11. Retrieved 2025-08-14.
  5. ^ "Muchos Poker Banned by iPoker". pokerfuse.com. 2013-05-10. Retrieved 2025-08-14.
  6. ^ "iPoker Network Changes the Way it Allocates Revenue to Skins". www.pokernews.com. 2015-01-28. Retrieved 2025-08-14.
  7. ^ "Failures in player protection at PT Entertainment Services (PTES)". Gambling Commission. 2020-05-27. Retrieved 2025-08-14.
  8. ^ "Investigation of failures in player protection at PTES". UK Gambling Commission. 2020-09-24. Retrieved 2025-08-14.


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