Like many of the Miracles' hit songs, "I Like It Like That" begins with Tarplin's guitar. It has a "live party" feel, similar to their earlier 1963 hit, "Mickey's Monkey". Smokey encourages everybody to "clap your hands now, everybody, we're gonna have some fun tonight...we're gonna sing and shout...knock ourselves out...and everything's gonna be alright". The other Miracles, Bobby, Ronnie, Pete and Claudette, join in with their trademark harmony vocals, with chants of "alright", and "I like it like that" as The Funk Brothers add additional instruments to the mix.[3]
Cash Box described it as "an infectious rhythmic shuffle-thumper...that sports a 'live' audience cheer and handclap support."[4]
"I Like It Like That" was released during a period (1964) when Smokey and the Miracles were so busy touring as the headline act with the famed Motortown Revue shows, and writing big hits for other Motown acts, principally Mary Wells and The Temptations, that their own chart action suffered. Of the group's four single releases that year (the others were "Come On Do The Jerk", "(You Can't Let the Boy Overpower) The Man in You" and "That's What Love Is Made Of"), "I Like It Like That" was the only one to enter the Billboard Pop Top 30, while two songs that they wrote for the two aforementioned acts, "My Guy" and "My Girl" respectively, both reached No.1.[2] "My Girl" was originally intended to be recorded by The Miracles.[citation needed] However, The following year, 1965, would prove to be The Miracles' biggest year ever.
"I Like It Like That" reached the Top 30 of the Billboard Pop chart, charting at No.27 and the Top 10 of Cash Box R&B chart, peaking at No.10. (Billboard Magazine's R&B chart was temporarily suspended during this time).
The song's B side, "You're So Fine And Sweet", featured a rare lead by the Miracles' second tenor, Bobby Rogers (who had sung co-lead vocals with Smokey on the group's smash single "You've Really Got A Hold On Me" the previous year), and inspired a cover version by The Undertakers.