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The town is known as "The Land of Diversified Cultures", and since 2021[3] was recognized as the "Ethnic National Capital" due to the various nationalities of its founding immigrants, notably from Italy, Germany, Austria, Netherlands, Sweden, Poland, Latvia, and others.
The city hosts biannually the folk fest Expofest Ijuí typically in October.
Ijuí has a variable daily population of approximately 100,000 people, being an important regional centre.
Infrastructure
Ijuí is a university town with major health services, containing one of the best hospitals away from the state capital, the Ijuí Charity Hospital (Portuguese: Hospital de Caridade de Ijuí).