Independent (stylized in caps) is the ninth studio album by Japanese-American singer-songwriter Ai. Originally released on February 22, 2012, by EMI Music Japan, and later released outside of Asia on July 17, 2012, the album served as her international debut following a global publishing deal with EMI.[1] Hoping to experiment with new sounds that would expand her music beyond contemporary R&B and hip hop music, Ai worked with multiple American producers alongside long-time collaborator Uta. The final product resulted in an album combining dance-pop and R&B.
The album was supported by the release of three singles, including "Happiness", which became Ai's most successful single since "I'll Remember You" in 2007, receiving two different gold certifications from the Recording Industry Association of Japan (RIAJ). In Japan, Independent debuted at number 2 and spent 33 weeks on the Oricon Albums Chart, having sold over 60 thousand physical units in its first week.
A deluxe reissue of the album was released on November 17, 2012.
Background and development
After the release of The Last Ai in 2010, Ai parted ways with Island Records and Universal Sigma, having signed to EMI Music Japan in June 2011.[2] On December 13 and 14, 2011, Ai was one of the lead acts of the Michael Jackson Tribute Live tributes in Japan. She performed Michael Jackson's vocals in the third act, along with the Jacksons.[3] Her first release under EMI, the digital single "Letter in the Sky" featuring The Jacksons, was the theme song for the event.[4]Densetsu Night, a concert recording for the tour of her previous album, The Last Ai (2010), was also released under EMI prior to the album.[4]
Writing and production
The album was written by Ai, collaborating with American and Japanese producers. Of the 10 tracks, nine featured lyrics exclusively written by Ai, and eight featured input from Ai on the musical melody.
The album was recorded over a period of seven months in Los Angeles, New York City and Tokyo.[5] The bulk of the album was recorded at Eagle Rock, Los Angeles. "Letter in the Sky" was recorded in Hollywood, and "Happiness," "Beyond Your Dream" and "Beautiful Things" were recorded in Tokyo.[6] Ai felt that moving to a new label was a chance to refresh her music.[7] In the album sessions, Ai felt challenged in many ways. "Dance Together," an electronic song, was something she had never thought of making, as she previously thought she did not enjoy the genre.[7] Ai considered "Beautiful Things" as the most vocally challenging song she had recorded.[8] She used much more of her falsetto range on the album than in previous works.[9] The lyrics of the album were more "heartfelt" than her previous albums, in particular "One Love" and "Happiness." "Happiness" was written with the feelings and mindset Ai had in the aftermath of the 2011 Tōhoku earthquake and tsunami.[5]
The album consists of only 10 songs, as she decided it was better to focus on a small number of quality songs. Ai usually felt pressured to record a great number of songs before the album session deadline in the past.[7]
The album was named after its lead track, "Independent Woman."[9]
The first digital single from the album, "Letter in the Sky," was released in October 2011. The major promotions of the album centred on the song "Happiness," which was first released in November 2011, and later as a physical single in December 2012. The song was used in a high-profile winter commercial campaign for Coca-Cola.[10] The song was highly successful, receiving two separate gold certifications from the RIAJ.[11][12] This was her most highly certified single since 2007's "I'll Remember You."[13][14]
Prior to the album, three digital singles were released. "One Love" and "Beautiful Things" were simultaneously released on February 1, 2012. "Beautiful Things" was used as the ending theme song for the animated film Berserk Golden Age Arc I: The Egg of the High King, based on the manga Berserk.[15] "One Love" was used in Morinaga's 1 Choco for 1 Smile charity campaign.[16]
The leading track, "Independent Woman," was released a week before the album on February 15, 2012. A music video was recorded for the song, which was later nominated for the Best R&B video at the 2012 MTV Video Music Awards Japan.[17] The song was used as the commercial song for Marisol magazine's March and April 2012 TV campaign.[18] "Independent Woman" was featured in the 2012 Wii dance game Just Dance Wii 2, a Japan only game in the Just Dance franchise, as one of the playable tracks.[19]
Ai appeared in a variety of magazines, and on many radio shows to promote her album. These included radio appearances on J-Wave, Nack5 and FM Fuji.[20] She was interviewed in a variety of magazines for the album, including An An, Blenda, Fine, Popteen, Samurai Magazine and Woofin'.[20][21] A TV special, Ai Special: Independent, was produced and aired on Music On! TV in February 2012.[20]
Tours
Ai supported the album during her Independent tour, held between April and June 2012 across Japan. 23 dates in 23 cities were performed, with the final performed at Tokyo's Nippon Budokan hall on June 22.[16] An additional performance was held in Los Angeles on August 24, 2012, at Club Nokia.[22]
Critical reception for the album was favorable. The reviewer at Listen Japan was overwhelmed by the strong impressions of all of the tracks, including the "heavy bass and trancey synths" on "Dance Together," "Futuristic Lover" that "shines with '80s style synths." The reviewer felt all the different songs felt extremely modern and trendy, and noted the varied vocals between songs.[25]CD Journal considered the album's "borderless strength and depth" impressive. Of the lead single "Happiness/Letter in the Sky," the reviewer enjoyed both songs, but much preferred "Letter in the Sky," feeling that Jackie Jackson's lead vocals were "loaded with soul."[23][27]Listen Japan's Morio Mori thought "Happiness"' "catchy hook and autotuned voice" could make hearts dance.[28] Takuro Ueno of Rolling Stone Japan awarded the album 3.5 stars out of 5, feeling that it was an album that expressed Ai's "pronounced personality" very well.[26] Tetso Hiraga of Hot Express, however, was more impressed by the album's lyrical themes of "the potential of mankind" and unity than the song.[24]
Chart performance
Independent debuted at number two in its first week, selling 21,000 copies.[29] This was the highest position Ai had reached with a studio album since What's Goin' On Ai in 2006. The album charted for 21 weeks in the top 300, eventually tripling its first week to sell 61,000 copies.[30] This was Ai's best selling original album in five years, since Don't Stop Ai in 2007.[29]
^"AIがEMIミュージック・ジャパンに移籍" [Ai moves to EMI Music Japan] (in Japanese). Natalie.mu. June 7, 2011. Retrieved August 16, 2012.
^ジャクソンズ来日！＜マイケル・ジャクソン・トリビュート・ライヴ＞に1万人が熱狂！ [The Jacksons come to Japan! 10,000 excited people at the Michael Jackson Tribute Live] (in Japanese). CDJournal. December 14, 2011. Retrieved August 16, 2012.
^ ab"AI、移籍第1弾はジャクソンズ共演曲＆伝説ライブ映像化" [Ai, first single with new label is a Jacksons collaboration, & legendary live DVD] (in Japanese). Natalie.mu. October 9, 2011. Retrieved August 16, 2012.
^ abIndependent (Media notes) (in Japanese). Ai. Tokyo, Japan: EMI Music Japan. 2012.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^ abc"Power Push AI". Ami Naruta (in Japanese). Natalie.mu. February 17, 2012. Retrieved August 16, 2012.
^"ケンドーコバヤシ、AIの生歌に唸る!" [Howling live performance by Kendo Kobayashi, Ai] (in Japanese). CDJournal. January 20, 2012. Retrieved August 16, 2012.
^ ab"Voice and Beats Interview Ai". Inomatie (Do the Monkey) (in Japanese). Music Shelf. February 17, 2012. Retrieved August 16, 2012.
^"AI、コカ・コーラXmasキャンペーンCMに新曲提供" [Ai, new song featured in Coca-Cola Xmas Campaign CM] (in Japanese). Natalie.mu. November 7, 2011. Retrieved August 16, 2012.
^レコード協会調べ 3月度有料音楽配信認定 [Record Association Investigation: March Digital Music Download Certifications]. RIAJ (in Japanese). April 20, 2012. Archived from the original on November 4, 2013. Retrieved August 10, 2012.
^レコード協会調べ 2月度有料音楽配信認定 [Record Association Investigation: February Digital Music Download Certifications]. RIAJ (in Japanese). March 19, 2012. Retrieved August 10, 2012.
^レコード協会調べ 2月度有料音楽配信認定 [Record Association Investigation: February Digital Music Download Certifications]. RIAJ (in Japanese). March 20, 2009. Retrieved August 10, 2012.
^ゴールド等認定作品一覧 2007年7月 [Works Receiving Certifications List (Gold, etc) (March 2006)]. RIAJ (in Japanese). August 10, 2007. Retrieved August 10, 2012.
^"AI、劇場版「ベルセルク」エンディングテーマを書き下ろし" [Ai, wrote the ending theme for the feature length film Berserk] (in Japanese). Natalie.mu. October 28, 2011. Retrieved August 16, 2012.
^ ab"AI、森永チョコ1個で1円寄付キャンペーンを新曲で応援" [Ai supporting Morinaga's choco 1 piece 1 yen campaign with new song] (in Japanese). Natalie.mu. January 5, 2012. Retrieved August 16, 2012.
^"MTV音楽授賞式「MTV VMAJ」16部門ノミネート作品発表" [MTV VMAJ 16 awards' nominations published] (in Japanese). Natalie.mu. March 19, 2012. Retrieved August 16, 2012.
^"アルバムリード楽曲「INDEPENDENT WOMAN」にタイアップ決定！" [Album lead track "Independent Woman" received a tie-up!] (in Japanese). EMI Music Japan. February 22, 2012. Archived from the original on November 20, 2011. Retrieved August 16, 2012.
^ abc"AI メディア出演情報" [Ai media schedule] (in Japanese). EMI Music Japan. February 1, 2012. Archived from the original on November 20, 2011. Retrieved August 16, 2012.
^"AI メディア情報更新" [Ai media schedule update] (in Japanese). EMI Music Japan. February 18, 2012. Archived from the original on November 20, 2011. Retrieved August 16, 2012.
^"AI「INDEPENDENT」TOUR LA公演のCMとAIからのメッセージを公開！" [Ai Independent Tour LA Showcase commercial and a message from Ai] (in Japanese). EMI Music Japan. July 2, 2012. Archived from the original on November 20, 2011. Retrieved August 16, 2012.
^ ab"AI ／ INDEPENDENT" (in Japanese). CDJournal. 2012. Retrieved August 17, 2012.
^ ab"Independent Ai". Tetsuo Hiraga (in Japanese). Hot Express. 2012. Retrieved August 17, 2012.
^ ab"新譜レビュー > AI/Independent" [New Record Review: Ai/Independent] (in Japanese). Listen Japan. 2012. Archived from the original on December 19, 2012. Retrieved August 17, 2012.
