Innovation Square

Innovation Square
Map
Interactive map of the Innovation Square area
Former namesXerox Square
Record height
Tallest in Rochester, New York since 1967[I]
Preceded byKodak Tower
General information
TypeOffice, Residential, and College Dormitories
Location100 Clinton Avenue South
Rochester, New York
Coordinates43°09′16″N 77°36′17″W / 43.15455°N 77.60477°W / 43.15455; -77.60477
Current tenantsInnovation Square
Construction started
June 28, 1965[1]
Completed
1967
Opening1968 (As Xerox Tower) Summer 2021 (As Innovation Square)
CostUS$27 million[2]
OwnerGallina Development
OperatorGallina Development
Height
Top floor443 feet (135 m)
Technical details
Floor count30
Floor area519,994 square feet (48,309.0 m2)
Design and construction
ArchitectsWelton Becket and Associates
DeveloperCentral City Holding Corporation, Weidlinger Associates, Inc., Joseph R. Loring & Associates, Raisler Corporation
Main contractorTurner Construction Company
Website
Official Website
References
[3]

Innovation Square, formerly Xerox Tower, is a skyscraper in downtown Rochester, New York, standing at 443 feet (135 m) tall.[4] The tower is the centerpiece of a roughly 2.7 acres (1.1 ha) complex named Xerox Square.[5] When it was built in 1967, it was the tallest building made of poured-in-place exposed aggregate concrete. It is the tallest building in Rochester, as well as the third tallest building in Upstate New York. It was initially used as the headquarters of Xerox Corporation.

The "Digital X" Xerox logo at the top of the building was removed in 2005 with Xerox's new positioning away from "The Document Company" signature and the related logo in use since 1994.[6]

On April 18, 2009, Xerox announced their wish to sell the tower and other buildings in Xerox Square, and lease back the office space.[1] In August 2013 the property was sold to Buckingham Properties for $40 million. Under the terms of the sale Xerox continued to lease space in the building for eight years, with an option to renew. Between the Summer and Autumn of 2015, a multi-color light display was added to all four corners of the tower roof.[5]

The complex formerly featured an outdoor skating rink, and an English pub-style restaurant called The Shakespeare, both of which operated until the late 1970s or 1980s before being converted to a private outdoor lounge for Xerox employees.[7]

On January 26, 2018, Xerox has announced that it would vacate the entire building to move all its local employees to Webster.[8]

Consulting and accounting firm EFPR was the first commercial tenant in February 2020, occupying the 14th and 15th floors of the tower.[9]

More recently, it was sold to Gallina Development.[10] Gallina announced that it would rename the complex "Innovation Square" and retrofit it with housing, commercial, and college student living space.[11] The auditorium (formerly known as Xerox Auditorium), which was kept, reopened as a performing arts center in September 2021.[12] In 2023, the YMCA opened a branch in the building.[13]

  • East entrance, showing plaza
    East entrance, showing plaza
  • Parking garage entrance
    Parking garage entrance
  • Plaque before it became Innovation Square
    Plaque before it became Innovation Square
  • Plaza. Formerly an ice skating rink
    Plaza. Formerly an ice skating rink
  • Former skyway to the former Midtown Plaza
    Former skyway to the former Midtown Plaza
  • Base
    Base
  • Façade, south side
    Façade, south side
  • Xerox Tower before the "X" was removed
    Xerox Tower before the "X" was removed

References

  1. ^ a b Deckert, Andrea (June 18, 2009). "Xerox seeks to sell tower, then lease it back". Rochester Business Journal. Rochester, New York. Retrieved June 19, 2009.[dead link]
  2. ^ "Xerox wants to sell its Rochester tower". Star-Gazette. Associated Press. May 31, 2001. p. 16A. Retrieved June 19, 2009.
  3. ^ "Xerox Tower". Skyscraper Center. CTBUH. Retrieved 2017-07-07.
  4. ^ Xerox Tower [1] emporis.com
  5. ^ a b Deckert, Andrea (Aug 2, 2013). "Xerox Square sells at $40M". Rochester Business Journal. Archived from the original on November 2, 2013. Retrieved Nov 1, 2013.
  6. ^ "Xerox, The Very, Very, Very Shiny Company". UnderConsideration - Brand New. January 7, 2008. Retrieved August 9, 2020.
  7. ^ Morell, Alan (Feb 11, 2017). "Whatever Happened to ... the ice rink at Xerox Square". Democrat & Chronicle. Retrieved Mar 4, 2013.
  8. ^ "Xerox to leave downtown offices, relocate employees to Webster campus". Democrat & Chronicle. Jan 26, 2018. Retrieved Jan 31, 2018.
  9. ^ WHAM (2019-11-12). "EFPR Group to become first new tenant of former Xerox Tower". WHAM. Retrieved 2026-05-22.
  10. ^ WHAM (2020-09-21). "Gallina Development acquires former Xerox Tower". WHAM. Retrieved 2020-09-22.
  11. ^ "Xerox Tower to become 'Innovation Square'". WHEC News10NBC. 2020-10-23. Archived from the original on 2021-09-10. Retrieved 2021-09-10.
  12. ^ Sharp, Brian. "Renovated theater at former Xerox Square will cater to community arts groups". Democrat and Chronicle. Retrieved 2021-09-10.
  13. ^ WHAM (2023-09-12). "Downtown Rochester's new YMCA location celebrates grand opening". WHAM. Retrieved 2025-03-22.


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