Alvin's first official movie art campaign was the poster for Blazing Saddles, directed by Mel Brooks, in 1974.[2] Alvin, who was working as an animator at an animation studio at the time, was invited to work on the Blazing Saddles poster by a friend.[1]
Alvin took an unusual path when designing the movie poster. He designed a serious movie poster, which incorporated unusual and quirky elements from the film.[1] For example, in the poster, Alvin depicts Mel Brooks, who plays a Yiddish-speaking Native American chief in the film, wearing a headdress inscribed with the phrase, Kosher for Passover.[1] The joke had been suggested by Alvin's wife, Andrea.[1]
Alvin's work on Blazing Saddles was liked by Mel Brooks, as well as by others in the industry. He went on to work on a number of Brooks' later films, including Young Frankenstein, which was also released in 1974.[2]
Alvin also did the poster for Steven Spielberg's 1982 film, E.T. the Extra-Terrestrial.[1] It shows E.T.'s finger touching the finger of his human friend, Elliott, fingertip to fingertip.[1] The fingers create a glow where they touch. The idea for the poster was reportedly suggested by Spielberg, and was inspired by Michelangelo's painting, The Creation of Adam.[1] Alvin used his daughter as the human hand model for the poster.[1]
In later years, Alvin focused more on cinematic fine art as the importance of movie posters was usurped by newer forms of digital advertising.[1] Alvin's fine art portfolio centered on movies artistically, rather than on advertising.[1]
The Art of John Alvin, a book collecting a large portfolio of his work by Andrea Alvin, was published on August 26, 2014, by Titan Books.[5]
The book includes examples of publicly used artwork, as well as previously unseen paintings and sketches,[6] with a foreword by Jeffrey Katzenberg and commentary by Alvin's widow.[7][8]
ArtInsights, exclusively retail Alvin's original works to the public.[9]
Personal life
Alvin met his wife Andrea at the Art Center College of Design in Los Angeles, where they were both students. Andrea went on to become an accomplished painter.[10] They had one child, actress Farah Alvin. Their daughter's hand was featured on the movie poster for E.T. the Extra-Terrestrial.[11]