KUMA-FM (92.1 FM) is a radio station licensed to serve Pilot Rock, Oregon, United States. The station, established in 2006, is owned by Randolph and Debra McKone's Elkhorn Media Group and the broadcast license for this station is held by EMG2, LLC.
The KUMA-FM signal is considered a rimshot and is not currently strong enough in the Tri-Cities, Washington, area to garner any significant ratings.[6] Capps Broadcasting's KWHT is the only station of the group that regularly shows up in the Tri-Cities Arbitron ratings.
License holder Charles R. Nelson reached an agreement in November 2006 to sell this station to general manager Jeffrey Aaron Bruton's Bruton Broadcasting, LLC, in exchange for the assumption of approximately $354,000 in debt and other obligations.[9] Bruton had been operating KLTB under a local marketing agreement since June 16, 2006.[9] The deal was approved by the FCC on January 18, 2007, and the transaction was consummated on January 29, 2007.[10] The new owners applied to the FCC for a new call sign and the station was assigned KVAN-FM on August 7, 2007.[2] The call sign change was part of a rebranding as the station shifted to a classic hits format.
Just over one year after the call sign change, in August 2008, Bruton Broadcasting, LLC, reached an agreement to sell this station back to Charles R. Nelson in exchange for approximately $320,000 in debt relief.[11][12] The deal was approved by the FCC on October 22, 2008, and the transaction was consummated on October 23, 2008.[13]
In October 2009, Charles R. Nelson reached an agreement to sell KVAN-FM to the Capps Broadcast Group through their UMA, LLC, holding company for a total of $625,000. UMA, LLC, is owned by David N. Capps and Clare Capps of Walla Walla, Washington. The deal was approved by the FCC on November 30, 2009, and the transaction was consummated on December 18, 2009.[14] On January 18, 2010, the new owners had the FCC change the station's call sign to KUMA-FM. On January 27, 2010, KUMA-FM changed its format to adult contemporary, the format that had been aired by the previous KUMA-FM at 107.7 FM.
On March 1, 2015, KUMA-FM changed its format to classic hits, branded as "92.1 Party FM".
Effective November 1, 2017, Capps Broadcast Group sold KUMA-FM and nine other broadcast properties to Elkhorn Media Group for $1.75 million.