Kaidee

‹ The template below (Undisclosed paid) is being considered for merging with Paid contributions. See templates for discussion to help reach a consensus. ›
Kaidee.com
Type of businessSubsidiary
Headquarters
Bangkok
,
Thailand
Area servedThailand
IndustryE-commerce, Marketplace, Retail
ParentCarro
URLkaidee.com
Launched2011; 15 years ago (2011)

Kaidee is an online shopping and classifieds platform in Thailand.[1][2][3][4] Kaidee uses machine learning and big data algorithms to recommend products for its customers.[5]

History

Kaidee was originally branded as dealfish.co.th and was founded in September 2011 by Sanook.com, a Thai-language web portal and news website owned by Naspers.[6][7] It was established as a standalone C2C website supporting classified listings but not transactions.[6]

In March 2014, Dealfish was rebranded to OLX.co.th,[8] to turn OLX into a single brand for its classified platform in alignment with the rest of its classified businesses in eleven countries.[9][6][10][11]

In November 2014, OLX.co.th announced a merger to form a new joint venture, officially changing its name and brand to Kaidee.com,[12] as a result of an agreement between Schibsted, Naspers, Telenor and Singapore Press Holdings to establish joint ventures for the development of online classifieds platforms in Thailand, Brazil, Indonesia and Bangladesh.[13][14]

In 2018, Kaidee launched MocyKaidee to connect motorcycle buyers and sellers, FarmKaidee to connect farmers with wholesalers and direct customers,[15] and BaanKaidee for users to buy, sell and rent properties.[16]

In the same year, Allianz teamed up with Kaidee as an insurance provider for motor, home and contents, travel and personal accidents.[17][18]

In April 2020, Dubai-based online classified solutions provider, Emerging Markets Property Group (EMPG) acquired Kaidee as part of its expansion in the ASEAN region.[19][3][20]

In March 2023, Carro, a Singapore-based used car marketplace, added EMPG, the parent company of Kaidee, to its cap table.[21]

References

  1. ^ "Kaidee boasts 35m Thai users, transactions worth Bt100bn via its platform". nationthailand. 2018-01-30. Retrieved 2023-12-22.
  2. ^ "A guide to buying second hand cars online in Thailand". Thaiger. 2023-04-26. Retrieved 2023-12-22.
  3. ^ a b "EMPG Acquires Thailand's Largest Online Marketplace – Newsweek Pakistan". 2020-04-23. Retrieved 2023-12-22.
  4. ^ "Kaidee unveils motorcycle classifieds". Bangkok Post. Retrieved 2023-12-22.
  5. ^ "Marketplace operator Kaidee aims for 70% jump in sales as its builds on expansion". nationthailand. 2019-03-06. Retrieved 2023-12-22.
  6. ^ a b c "The Future of Sanook: Thailand's Largest Web Portal". www.techinasia.com. Retrieved 2023-12-22.
  7. ^ "Dealfish รุกตลาดภูมิภาคเปิดเว็บ chiangmai.dealfish.co.th". mgronline.com (in Thai). 2012-12-11. Retrieved 2023-12-22.
  8. ^ "Dealfish รุกตลาดภูมิภาคเปิดเว็บ chiangmai.dealfish.co.th". Manager Daily (in Thai). 2012-12-11. Retrieved 2023-12-22.
  9. ^ "Naspers-owned OLX enters 11 new markets".
  10. ^ "Online mart seeks windfall amid sluggish economy". Bangkok Post. Retrieved 2023-12-22.
  11. ^ "Dealfish ไม่ได้หายไปไหน แค่เปลี่ยนชื่อใหม่เป็น OLX". #beartai. 2014-03-04. Retrieved 2023-12-22.
  12. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2023-12-22.
  13. ^ "Schibsted, Naspers, Telenor and Singapore Press Holdings agree on JV".
  14. ^ "OLX merger: here's how operations in Indonesia, Thailand, the Philippines, and Bangladesh will be affected". www.techinasia.com. Retrieved 2023-12-22.
  15. ^ "Kaidee.com axes middleman with new section for farmers". Bangkok Post. Retrieved 2023-12-22.
  16. ^ "Kaidee launches property website". nationthailand. 2018-11-14. Retrieved 2023-12-22.
  17. ^ "อลิอันซ์ ประกันภัย จับมือ Kaidee ร่วมสร้างสรรค์แผนประกันที่โดนใจลูกค้าตลาดซื้อ-ขายสินค้า". Positioning Magazine. 2018-08-23. Retrieved 2023-12-22.
  18. ^ "Allianz teams up with online marketplace in Thailand". www.insurancebusinessmag.com. Retrieved 2023-12-22.
  19. ^ "EMPG acquires Kaidee in Asean expansion". Bangkok Post. Retrieved 2023-12-22.
  20. ^ "Zameen's parent group EMPG procures Kaidee: Thailand's leading online marketplace". The Express Tribune. 2020-04-23. Retrieved 2023-12-22.
  21. ^ "SG's Carro adds Dubai-based EMPG to cap table, move hints at Kaidee buy". DealStreetAsia. Retrieved 2023-12-22.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.