Choi made the professional transition to the New York area by hosting Freckles, a lifestyle program on the cable channel Plum TV, which is seen primarily in affluent vacation communities, in this case, the Hamptons in Long Island's Suffolk County. She entered the highly competitive New York media market after joining nyctv (now NYC Media), in 2004. Executive producers Arick Wierson and Trevor Scotland initially brought her to host the pilot episode for Secrets of New York. She subsequently went on to host three seasons of the series, nationally distributed by PBS, and developed Eat Out NY, another nyctv program in which, as the host/guide to the city's restaurants, she gained high visibility and popularity.
For a few months in 2006, as part of a unique content-sharing arrangement between nyctv and NBC's flagship stationWNBC, Eat Out NY and Choi became popular fixtures of the Tri-State Region's noontime viewing. In 2007, she was invited as a guest judge on the Food Network's Iron Chef and selected to host the James Beard Awards, which are considered the "Oscars" of the food and restaurant industry.[4][5] In 2011, she was a host of Late Night Kung Fu, a weekly series that celebrates classic, English-dubbed kung fu films.[6]
^"49th Annual New York Emmy Awards"(PDF). The National Academy of Television Arts & Sciences, New York Chapter. Archived from the original(PDF) on October 13, 2007. Retrieved May 11, 2009.
^"51st Annual New York Emmy Awards"(PDF). The National Academy of Television Arts & Sciences, New York Chapter. February 7, 2008. Archived from the original(PDF) on July 25, 2011. Retrieved May 11, 2009.
^"52nd Annual New York Emmy Awards"(PDF). The National Academy of Television Arts & Sciences, New York Chapter. February 12, 2009. Archived from the original(PDF) on July 25, 2011. Retrieved May 11, 2009.