The fictional character Jean-Luc Picard of the American science-fiction television series Star Trek: The Next Generation was born and raised in "La Barre" on his family's vineyard there.[4] Shots of the future La Barre are seen in the 1990 episode "Family".[5] The location of Picard's family village was indicated as being in the Bourgogne-Franche-Comté region of France on wine bottle labels seen in the trailer for Star Trek: Picard, released on May 23, 2019. However, as there are two La Barres in this region of France, it has not been established which one is Picard's home.