For this tour, the band decided to mainly perform at the smaller clubs that they had originally played earlier in their career, rather than large arenas and auditoriums. This decision was made to reward those fans who had been loyal to them from the start of their career. The small, more intimate size of the venues, and the correspondingly smaller ticket sales and gate receipts, was offered as proof that Led Zeppelin wasn't preoccupied with making money and instead endeavoured to create a close connection with their audiences when performing on-stage.[1] However, as the tour progressed, it became evident that this intention was compromised due to thousands of fans being shut out of shows because of the scarce availability of concert tickets.[2]
The Belfast concert on 5 March[3] featured the first public performance of their now-legendary song "Stairway to Heaven", which was played at nearly every subsequent Led Zeppelin show. One scheduled concert from the tour, at Liverpool University, was cancelled and rescheduled to take place during the band's subsequent tour of Europe.
During this period the band members began to experiment with their stage attire, introducing strange caftans and garments and growing longer hair and beards, which gave them a very fashionable appearance.[2]