When Gojić was 10, she persuaded her mother to take her to a modeling agency where she learned basic steps as a model. She appeared for the first time on the cover of Teen magazine (Croatia) in 1995. Shortly thereafter, accompanied by her parents and Midiken agent, she visited Milan, New York City, and Los Angeles, where she made her breakthrough modeling for Pantene Pro-V. TV commercials and covers of Croatian magazines soon followed. At the age of 13, she became the youngest Croatian model to appear on the cover of ELLE (The Netherlands). Her other covers include Cosmopolitan (Croatian and Czech) and Madame Figaro.
Since 2009 she has started her own fashion line named "Jolie Petite". Her first boutique was opened in Zagreb and is situated in exactly the same building where she grew up as a child.[4]