Loud is the stage name of Simon Cliche Trudeau, a Canadian rapper from Quebec.[1]
Formerly associated with the band Loud Lary Ajust,[2] he released his debut solo recording Une année record in 2017.[3] His tour to support the album included his first concert performances in France,[4] resulting in positive attention from the influential French music magazine Les Inrockuptibles.[5]
Loud began his music career using the name Loudmouth/Loud Mouth (2008-2012), a name he chose when he was 14 while participating WordUp! rap battles. In high school, he met Laurent Fortier-Brassard (better known by his stage name, Lary). Alongside Lary and producer Ajust (Alex Guay), Loud went on to form the group Loud Lary Ajust. Separating in 2016, Loud went on to begin a solo career with his first EP, titled New Phone, which contained four songs including 56K.
First album: Une année record
On November 3, 2017, Loud released his first full-length album titled Une année record.[14] The success of this album led to Loud's first concert in France to a sold-out venue.[15] During 2018, he toured throughout Quebec and France. On April 30, 2018, Loud was invited to the French show Quotidien to talk about the album.[16] His single Toutes les femmes savent danser became a huge hit with the general public and became the first Quebecois rap song to reach the top of the BDS prize list, a compilation of top radio songs put together by l'ADISQ.[17]
In June 2018, Loud collaborated with Cœur de pirate to release the song Dans la nuit.[18]
On April 26, 2019, a year and a half after its release, Uneannée record was certified gold by Music Canada.[19] The singles Nouveaux riches and Devenir immortel (et puis mourir) were also certified gold.[20]Toutes les femmes savent danser was certified platinum, a first for a rapper from Quebec.[21]
Second album: Tout ça pour ça
Album cover art for Tout ça pour ça (2019)
On May 24, 2019, Loud released his second album titled Tout ça pour ça. The release event, held a week later on May 31, 2019, drew over 8,000 fans to the Bell Centre in Montreal.[22] A screenshot of Loud's French Wikipedia article's infobox was used as the cover art for the album.
The album includes a duet with Charlotte Cardin on the track "Sometimes, All the Time", which blends both English and French lyrics.[23]
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