Luxgen was founded in 2009, and the company's motto is "Think Ahead." From 2010 to 2020, Luxgen vehicles were manufactured and marketed in China by Dongfeng Yulon. Currently, Luxgen products are primarily manufactured and marketed in Taiwan.
History
Prior logo, used from 2009 to 2022
Luxgen made its first overseas sale in Oman in 2010, as part of a plan to focus on the Middle East, Latin America, Central America and South America, Russia, China and Southeast Asia car markets.[1] Further sales were made in the Dominican Republic.[2]
In 2011, Luxgen topped the J.D. Power Customer Service Index (CSI) in Taiwan among locally produced car brands.[3] Luxgen repeated as the highest-scoring marque among Mass Market Brands in the J.D. Power 2018 Taiwan CSI Study.[4]
Luxgen entered the Russian market in 2013[5] followed by the Iranian market in 2017.[6]
In 2020, Luxgen announced that the manufacturer would exit from China market due to low sales.[7]
The Luxgen U6 compact crossover debuted in 2013, using the same platform and 1.8 and 2.0 L VVT turbo engines as the S5.[8] The U6 GT and U6 GT225 models are equipped with the smaller and larger engine, respectively. The U6 was facelifted in 2017, adding a 1.6 L engine from PSA Group.[9][10]
The Luxgen URX debuted in 2019. The URX is a midsize crossover based on the U6's platform.[11] It could be the first Luxgen vehicle exported to Europe.[12]
Luxgen's first production model was the Luxgen7 MPVminivan.[14] It was officially shown to the public for the first time on August 19, 2009,[15] and went on sale in Taiwan on September 19, 2009. The vehicle was based on the Renault Espace III.[16][17] In Taiwan, by March 2010, more Luxgen7 MPVs had sold than the entire Hyundai lineup.[18]
In December 2009, luxury CEO (built-to-order)[19] and electric EV+ models were unveiled publicly at the Dubai Motor Show;[20] the EV+ was developed in collaboration with AC Propulsion.[21] When the styling was updated in 2014, the MPV was renamed to Luxgen M7.
The Luxgen U7 is Luxgen's second product. It was unveiled as the Luxgen7 SUV at the Dubai Motor Show in December 2009[20] and released on June 4, 2010.[22] The name was changed to U7 during the facelift. Both the M7 and U7 are powered by a 2.2 L turbocharged 4-cylinder petrol engine developed in collaboration with Le Moteur Moderne, using turbos manufactured by Garrett, and meeting Euro4 emissions standards.[23]
Originally launched as the Luxgen5 Sedan, the compact sedan was unveiled in November 2011 at the Taipei Auto Show[24] and then officially launched in the second quarter of 2012, followed by a China release in July 2013.[25] It was the first wholly self-developed Taiwanese car.[citation needed] The Neora EV concept, shown at Auto Shanghai in April 2011,[26][27] was adapted for production as the Luxgen5, equipped with conventional 1.8 L and 2.0 L turbocharged petrol engines with variable valve timing.[28] After a design refresh in 2015, the sedan was renamed to Luxgen S5.[29]
The Luxgen V7 is basically a wheelchair accessible version of the M7 which has a lower extended tailgate and extended roof. The V7 was later revealed in production version during the 2016 Taipei Auto Show.
^張旭 (April 15, 2020). "Luxgen MBU最快2021年中上市、Zinger貨卡下半年現身！中華與裕隆法說會透露產品規劃" [Luxgen MBU will be available as soon as mid-2021, and Zinger cargo vehicles will appear in the second half of the year! Chung Hwa and Yulon press conferences reveal product plans]. u-car (in Chinese). Retrieved 12 February 2024.
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