MBO was formed in late 2015 as GMM Grammy aimed to expand their music content and increase their music revenue by targeting more teenage audiences. It also aimed to be Thailand's leading youth entertainment platform with a greater focus on the artist than on production according to Wichian Rerkpaisan [th] who was then GMM Grammy's executive vice president for music production and promotion. In terms of promotion, MBO is focused on tapping social media channels where most of the younger audience are.[1][2]