Based on a true story, Made in Dagenham explores the movement that caused a significant law reform. Rita O'Grady (a fictional character) leads the 1968 Ford sewing machinists strike at the Ford Dagenham plant, where female workers walk out to protest sexual discrimination, demanding equal pay. The strike drew major attention around the world because it was considered contrary to women's traditional family roles. The successful strike led to the Equal Pay Act 1970.
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Of 122 Rotten Tomatoes reviews, 80% of critics gave the film a positive review.[5]Maclean's, in a review for the film's 2010 Toronto International Film Festival premiere, called it a ".. combination of Milk and Mad Men.. It’s a film that blatantly condemns sexism and shows, despite its mostly light tone, the real cost of fighting for civil rights. The bee-hived and bobbed characters are fully fleshed and well-rounded even though they fit into ’60s archetypes, and the period piece balances optimism and realism in a way that’s both compelling and fun to watch."[6]
Xan Brooks of The Guardian gave it three stars out of five, calling it ".. uncomplicated fare, overly spiced with 60s cliches.... But the film is also robust, amiable and so warm-hearted you'd be a churl to take against it.",[7] while David Cox, also of The Guardian, gave a less glowing review, suggesting that, despite initial potential, ".. a promising opportunity has been squandered."[8]
Made in Dagenham was nominated for four awards at the 2010 British Academy Film Awards; Outstanding British Film, Costume Design, Make Up & Hair Design and Supporting Actress (Miranda Richardson).