Besides the flagship daytime half-hour program, Marketplace also produces a companion show, the seven-and-a-half-minute-long Marketplace Morning Report, hosted by David Brancaccio, which airs on many public radio stations during the last segment of the NPR program Morning Edition. The Marketplace team produces a number of podcasts, including Make Me Smart, This Is Uncomfortable, The Uncertain Hour, How We Survive, and Million Bazillion, as well as podcast versions of the radio broadcast and extended podcasts built around regular segments from the radio show.
History
Marketplace was founded in 1989 by James Russell in Long Beach, California.[3][4][5][6] It was initially affiliated with KLON-FM at Cal State—Long Beach and distributed by American Public Radio, later renamed Public Radio International.[7][8] The show nearly ran out of funding its first year, which Russell described, saying, "We were within three days of laying off our small staff and closing down." The program survived through the help of the University of Southern California (USC), which acquired the show, and later, in 1990, with the underwriting of General Electric.[7] USC became the only university in the U.S. at the time to produce a daily news program distributed nationally.
In 2000, Minnesota Public Radio (MPR) acquired Marketplace Productions from USC.[9] This acquisition was the subject of a lawsuit by Public Radio International, which said it had not given its contractually required approval for the sale.[10]
In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor of Marketplace.[11]
Demographics
As of 2014, Marketplace's programs reached upwards of 12 million listeners with an average income of $101,000.[12]
Companion programs
Marketplace Morning Report
The Marketplace Morning Report is a seven-minute, thirty-second broadcasts that replace the business news-oriented "E" segment of NPR's Morning Edition on subscribing public radio stations. The show has been hosted by David Brancaccio since 2013.[13] There are seven feeds of the Marketplace Morning Report from 5:51:30 a.m. ET to 11:51:30 a.m. ET, updated as news develops.[14]
Because of the popularity of the Marketplace Morning Report, NPR struck a deal with APM to incorporate the segment into the second hour of Morning Edition, bringing the segment to all listeners, even if the station doesn't subscribe to Marketplace.[15]
Podcasts
All three radio programs, Marketplace,[16]Marketplace Morning Report,[17] and Marketplace Minute[18] (with Westwood One) are made available as free podcasts. In 2015, Marketplace began to offer non-broadcast-only podcasts: Actuality (2015–2016 with Quartz),[19][20]Codebreaker,[21] and Corner Office.[22] In 2016, The Uncertain Hour[23] and Make Me Smart[24] were added.
Marketplace currently produces the following podcasts: Make Me Smart, hosted by Kimberly Adams and Kai Ryssdal; The Uncertain Hour, hosted by Krissy Clark;[25]This Is Uncomfortable, hosted by Reema Khrais;[26]Million Bazillion,[27] hosted by Bridget Bodnar and Ryan Perez; and How We Survive.[28]
Discontinued programs
The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. The three shows share reporters and editorial staff. Marketplace Money was replaced with Marketplace Weekend in June 2014.[29]Marketplace Weekend was cancelled in 2018.[30] The Marketplace Minute Morning Brief was cancelled on June 30, 2023.[citation needed]
Awards
Marketplace has been the recipient of multiple awards, including:[31]
^"SUPPORT US". Marketplace. Archived from the original on April 20, 2016. Retrieved April 25, 2016. Data Source: Digital Research Inc. 2014 Marketplace Intent to Purchase Study
^"Marketplace Debut". The San Bernardino County Sun. December 30, 1988. p. 28. Archived from the original on January 12, 2022. Retrieved January 12, 2022.
