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Mass Appeal Records

Mass Appeal Records
Founded2014
FounderNasir "Nas" Jones
Peter Bittenbender
StatusActive
Distributor(s)
GenreHip hop
Country of originUnited States
LocationNew York
Official websiteOfficial website

Mass Appeal Records is an American independent record label founded in 2014. The label is the music division of the Mass Appeal Media Group. In May 2014, it was announced that American rapper Nas was launching an indie label with Mass Appeal with Peter Bittenbender of company Decon. The label's current roster includes artists such as: Nas, DJ Shadow, Mannie Fresh, Dave East, Fashawn, Black Milk, and Keyon Harrold.

Since its inception, the label has put out releases including the singles "Old English” from Young Thug, Freddie Gibbs, and ASAP Ferg and Jay Electronica's "Exhibit C"; albums such as Fashawn's The Ecology, Pimp C's Long Live the Pimp, and J Dilla's The Diary, and mixtapes, such as Dave East's Hate Me Now.

History

On October 24, 2014, the label released Run the Jewels album Run the Jewels 2. The album was crowned as number-one album of the year by Pitchfork, Stereogum and Spin and number-two hip hop album of the year by Rolling Stone. In 2015, Marvel Comics released comic book covers inspired by Run the Jewels.[1]

Following his signing to Mass Appeal, Fashawn released his long-awaited second album The Ecology on February 24, 2015. The album features guest appearances by Nas, Aloe Blacc, Dom Kennedy, and more.[2]

Mass Appeal Records released The Mountain Will Fall, the fifth studio album by DJ Shadow on June 24, 2016. It was his first studio album since 2011's The Less You Know, the Better. The album was ranked at number one on Top Dance/Electronic Albums at Billboard.[3]

On December 4, 2015, the label released Pimp C's fifth album, the posthumous Long Live the Pimp.[4] The following year, on April 15, 2016, the label released J Dilla's vocal album The Diary.[5] The album was ranked at number two on Pitchfork's list of "Most Promising" releases of Record Store Day 2016.[6] NPR included "Fuck the Police" in their Songs We Love segment.[7] Mass Appeal released Rubble Kings: The Album on January 15, 2016.

J Dilla released The Diary through Mass Appeal on April 15, 2016. DJ Shadow released The Mountain Will Fall on June 24, 2016. Mass Appeal released The Land (Music from the Motion Picture) on July 29, 2016. Dave East released Kairi Chanel on September 30, 2016. Boldy James released The Art of Rock Climbing on January 27, 2017, and House of Blues on February 24, 2017. Fashawn released Manna on August 11, 2017. Dave East released Paranoia: A True Story on August 18, 2017. Ezri released be right back on October 5, 2017. Dave East released Paranoia 2 on January 16, 2018. Black Milk released Fever on February 23, 2018. In May 2017, Mass Appeal announced a joint venture publishing company with Pulse Music Group.[8] In June 2018, a new partnership with Universal Music Group[9] was announced with the companies entering into a multi-year global agreement.

On June 15, 2018, Nas released his twelfth studio album Nasir, through Mass Appeal Records and Def Jam Recordings. It succeeds Nas' album Life Is Good, released six years prior in 2012. The album was a part of the GOOD Music 7-song, 5-album rollout executive produced by Kanye West, featuring appearances from Kanye West, Puff Daddy, 070 Shake, Tony Williams, and The-Dream. Nasir debuted at number five on the US Billboard 200 with 77,000 album-equivalent units, of which 49,000 were pure album sales. It serves as Nas's twelfth top-ten album in the United States.

In August 2018, Cantrell released his debut EP Stardust 2 Angels.[10] The project was accompanied by a Mass Appeal-produced documentary available via YouTube, entitled, "Stardust 2: Cantrell on Skating, New Album and Albany, GA | Mass Appeal".[11]

Mass Appeal artist Stro released his debut project, Nice 2 Meet You, Again[12] on October 19, 2018. The EP has one feature by Mannywellz. Cuz Lightyear released Blue Slime[13] on November 30, 2018, featuring rappers Lil Baby, Killer Mike, and Yung Bans. Mass Appeal's resident punk band, The 1865, released Don't Tread On We! on January 25, 2019. The 1865 has four members: Mass Appeal's own director, Sacha Jenkins, alongside Carolyn "Honeychild" Coleman, Flora Lucini, Chuck Treece, and Jason "Biz" Lucas. The label then released a compilation album called the Starting 5: Vol. 1 on February 5, 2019, with features from Nas, Black Milk, and Liana Bank$. The project had an accompanying tour during rollout, The Starting 5 Tour, with artists Ezri, Stro, Fashawn, Cantrell, and 070 Phi.

Artists

Current

Former

Discography

Year Date Artist Album Notes
2014 October 24 Run the Jewels Run the Jewels 2
December 9 Various artists The Music of Grand Theft Auto V
2015 February 24 Fashawn The Ecology
February 27 Boldy James Trapper's Alley 2
April 21 The Alchemist and Oh No Welcome to Los Santos
August 7 Gangrene You Disgust Me
September 25 Run the Jewels Meow the Jewels
October 1 Dave East Hate Me Now
December 4 Pimp C Long Live the Pimp Posthumous release
2016 January 15 Various artists Rubble Kings: The Album
April 15 J Dilla The Diary Posthumous release
June 24 DJ Shadow The Mountain Will Fall
July 29 Various artists The Land (Music from the Motion Picture)
September 30 Dave East Kairi Chanel
2017 January 27 Boldy James The Art of Rock Climbing
February 24 House of Blues
August 11 Fashawn Manna
August 18 Dave East Paranoia: A True Story
September 22 Cuz Lightyear WHAT UP CUZ
October 5 Ezri be right back
November 24 Dave East Karma
2018 January 16 Paranoia 2
February 23 Black Milk Fever
June 15 Nas Nasir
July 27 Dave East Karma 2
N.O.R.E. 5E
August 24 Cantrell Stardust 2 Angels
October 5 Dave East & Styles P Beloved
October 19 Stro Nice 2 Meet You, Again [12]
November 30 Cuz Lightyear BLUE SLIME [13]
2019 January 25 The 1865 Don't Tread On We!
February 5 Mass Appeal Starting 5: Vol. 1 [16]
March 22 Cantrell Devil Never Even Lived [17]
April 26 atm atm
July 19 Nas The Lost Tapes 2
November 8 Dave East Survival
November 15 DJ Shadow Our Pathetic Age
2020 February 2 070 Phi My Father's Gun
August 14 Dave East Karma 3
August 21 Nas King's Disease
2021 August 6 Nas King's Disease II
September 7 Jozyhur Jozyhur
December 24 Nas Magic
2022 July 15 DJ Premier Hip Hop 50: Vol. 1
November 11 Nas King's Disease III
2023 July 21 Nas Magic 2
September 14 Nas Magic 3
November 30 ThirumaLi, FEJO, Dabzee, ThudWiser Sambar Distributed by Mass Appeal India (Def Jam Records India)
2024 March 7 ThirumaLi, Jay Stellar Legacy Exclusively Distributed by Mass Appeal India
May 10 Ghostface Killah Set the Tone (Guns & Roses)

See also

References

  1. ^ New Marvel Comics Covers Paying Tribute to Run the Jewels Retrieved on July 15, 2016.
  2. ^ "Fashawn "The Ecology" Track Listing". massappeal.com. January 27, 2015. Retrieved February 10, 2015.
  3. ^ DJ Shadow Scores First No. 1 on Top Dance/Electronic Albums Retrieved on July 15, 2016.
  4. ^ Long Live the Pimp,' a Documentary on the Life and Legacy of Pimp C Retrieved on July 15, 2016.
  5. ^ Nas to Release J Dilla Album 'The Diary' from 2002 on Mass Appeal Records Retrieved on July 15, 2016.
  6. ^ Record Store Day 2016's Best and Weirdest Bets Retrieved on July 15, 2016.
  7. ^ Songs We Love: J Dilla, 'F*** The Police' Retrieved on July 15, 2016.
  8. ^ "Pulse Music Group, Mass Appeal Partner for Urban Culture-Themed Original Content". Variety. May 25, 2017. Retrieved August 17, 2018.
  9. ^ "Mass Appeal and Universal Music Group Announce Exclusive Global Distribution Agreement - UMG". UMG. June 13, 2018. Retrieved August 17, 2018.
  10. ^ Elibert, Mark (August 24, 2018). "Mass Appeal Signee Cantrell Talks 'Stardust 2 Angels' EP, Love For Jam Skating & Why He's Hip-Hop's Deion Sanders". Billboard. Retrieved August 24, 2018.
  11. ^ Mass Appeal (September 24, 2018), Stardust 2: Cantrell on Skating, New Album and Albany, GA | Mass Appeal, retrieved April 8, 2019
  12. ^ a b "Stro Drops Off His New EP "Nice 2 Meet You, Again"". HotNewHipHop. Retrieved November 30, 2018.
  13. ^ a b Clark, Trent (November 30, 2018). "Cuz Lightyear Drops "Blue Slime" Album Featuring Lil Baby, Yung Bans & Killer Mike". HipHopDX. Retrieved November 30, 2018.
  14. ^ "#DXCLUSIVE: 070 Phi Signs To Mass Appeal Records". HipHopDX. Retrieved January 1, 2019.
  15. ^ "Jersey Rapper atm Signs To Mass Appeal Records & Announces Self-Titled EP". HipHopDX. Retrieved August 30, 2019.
  16. ^ "Mass Appeal Drops "Starting 5: Vol. 1" LP Featuring Nas, Black Milk, Fashawn, Stro & More". HipHopDX. February 4, 2019. Retrieved April 8, 2019.
  17. ^ McKrell, Aaron (March 15, 2019). "Review: Mass Appeal's Cantrell Gets Heartfelt on "Devil Never Even Lived"". HipHopDX. Retrieved December 16, 2022.

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