Matusalem & Co.

Matusalem & Company
IndustryDistilled spirits
FoundedSantiago de Cuba
Headquarters
Dominican Republic
Websitewww.matusalem.com

Matusalem & Company is a manufacturer of premium Caribbean rum. Founded in Santiago de Cuba, it is now produced in the Dominican Republic.

History

Matusalem & Company was founded by brothers Benjamin and Eduardo Camp, who left Spain and settled in Santiago de Cuba in 1872 for the purpose of establishing a rum distillery.,[1]: 38 [2] The Camp brothers brought with them their knowledge and expertise in the solera system of blending and distillation used in making Spanish cognac and sherry.[1]: 38 

During the 1950s, the brand was one of the top premium rums in Cuba, competing with Bacardi and Havana Club.[1]: 175  having 50% market share.

Following the Cuban revolution 1959, the family-owned Matusalem brand went into exile, and was established in the United States. The Cuban government continued to make rum in the former Matusalem factory in Santiago de Cuba.[3]

Three branches of the family began feuding in 1981, resulting in court cases that extended into the mid-90s. These ended in 1995 when Dr. Claudio Alvarez Salazar, the great-grandson of the founder, gained control of the Matusalem trademark in an out-of-court settlement.[citation needed]

In 2002, Matusalem and Company was relaunched, with branding focused on its Cuban roots, and targeting the high-end market in the United States.[4]: 86–87  The rum is produced in the Dominican Republic, but was not formally made available in that country until 2015.[5]

The company has engaged in litigation over its use of phrases like "The Spirit of Cuba" in Italy.[6][7]

Name

The name "Matusalem" is Spanish for Methuselah, the Old Testament patriarch said to have lived for 969 years. It was chosen as a reference to the aging process used in producing the brand,[1]: 38  and popularized with the phrase "más viejo que Matusalén" (older than Methuselah).[4]: 78 

Current Portfolio

Matusalem Extra Añejo
Matusalem Gran Reserva

Seven different products are currently manufactured by Matusalem and Company:

  • Matusalem Gran Reserva 15
  • Matusalem Gran Reserva 18
  • Matusalem Gran Reserva 23
  • Matusalem Clasico 10
  • Matusalem Platino
  • Matusalem Solera 7
  • Matusalem Extra Añejo

References

  1. ^ a b c d Gjelten, Tom (2008-01-01). Bacardi and the Long Fight for Cuba: The Biography of a Cause. Penguin. ISBN 9780670019786.
  2. ^ "Rum Journal: From the Dominican Republic, a Rum With a Cuban Soul". Caribbean Journal. 2012-05-24. Retrieved 2015-10-16.
  3. ^ Brown, Jared McDaniel; Miller, Anistatia R.; Broom, Dave (2009-03-01). Cuba: The Legend of Rum. Mixellany Limited. p. 66. ISBN 9780976093787.
  4. ^ a b Porben, Pedro P. (2009-01-01). The Desired Revolution and the New Man: Assembling and Negotiating Cultural and Intellectual Practices in Revolutionary Cuba (in Spanish). ISBN 9781109110043.
  5. ^ Jiménez, Alex (2015-10-03). "Aprieta la Guerra Ronera en RD, Ron Matusalem y otras marcas compiten, Siboney viene con fuerza, rones saborizados ganan espacio en consumidores" (in Spanish). Primicias. Retrieved 2015-10-16.[dead link]
  6. ^ Manna, Luigi (2015-02-13). "Cuba, rum and geographical indications". Lexology. Retrieved 2015-10-16.
  7. ^ "N&G Legal vince in appello con il rum Matusalem". TopLegal. 2015-06-23. Retrieved 2015-10-16.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.