In 2017, she founded the "Phenomenal" fashion company, Harris being inspired by a 1978 Maya Angelou poem titled Phenomenal Woman.[9][10][11] It then branched out to include the Phenomenal Woman Action Campaign, founded in 2017 as an organization that brings awareness to social causes.[5] The campaign covers a range of policy issues, including educational excellence and healthcare equity, criminal justice reform, gender parity in STEM, reproductive health, and political representation.[12] Ambassadors for the campaign include Serena Williams, Jessica Alba, Mark Ruffalo, Tracee Ellis Ross, Viola Davis, Yara Shahidi, Janelle Monae, Sarah Silverman, Debbie Allen, Rosario Dawson, Van Jones, Lizzo, Cecile Richards, and more. In September 2018, Harris also coordinated a full-page ad in The New York Times with Alicia Garza, founder of the Black Lives Matter Global Network, to demonstrate national support for Christine Blasey Ford and survivors of sexual assault.[13] Harris also operates Phenomenal Media for written content and Phenomenal Productions for videos and visual content.[14] In December 2020, it was announced that she and Brad Jenkins would launch a production studio called Phenomenal Productions.[15]
Children's books
In 2020, Harris released her first children's picture book from HarperCollins' imprint Balzer + Bray titled Kamala and Maya's Big Idea, which is based on the real story of her mother, Maya Harris, and aunt Kamala Harris.[4] On January 19, 2021, she released her second children's book, Ambitious Girl,[16] and on March 14, 2023, her third children's book A Is for Ambitious was released, both printed by Little, Brown Books for Young Readers.[17]