His first experience with survey research was in his high school junior year, when in a chance occurrence he was introduced to the polling pioneer, Dr. George Gallup. Field's first survey was in determining student preferences for his high school senior class president.[4] Prior to World War II, Field worked for Opinion Research Corporation (ORC) and the Gallup Poll in Princeton, New Jersey.
He founded the Field Research Corporation (FRC), a commercial consumer and opinion research practice operating locally, regionally and nationally.
He married Virginia Fallon in 1949, and later divorced. Field was married to Marilyn Hammer from 1957 until her death in 2006.[2]
The Field Poll was an independent, nonpartisan public opinion news service, with a focus on California. It shut down at the end of 2016. As of late 2009, it has published more than 2300 reports.
It relied on financial support from newspapers and television stations, the University of California, the California State University system, and various non-profit foundations, not from political candidates or interests.
Since 1956, the Poll has deposited its survey data with the University of California and California State University campuses, to make them available for scholars, media, and public policy makers. It is a unique and rich archive that is used in political science, journalism. sociology, and survey research methodology courses.
^Rogers, Paul. "Field Poll shutting down at end of year", Santa Cruz Sentinel, December 9, 2016. Accessed October 2, 2017. "His first encounter with polling was a chance meeting with George Gallup, founder of the Gallup Poll. Intrigued, Field took a survey of fellow students at his school, Princeton High School, in the late 1930s about their preference for class president. Field eventually worked for the Gallup Poll in Princeton, New Jersey."