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Micromania-Zing
Micromania-Zing, formerly Micromania is the major video game retail company in France[1] founded in 1983 by Albert Loridan. From 2005 to 2014, it tripled its turnover under the leadership of Pierre Cuilleret.[2] HistoryIn 1983, Micromania is founded by Albert Loridan as a mail order company, specialized in video games.[3] In 1987, Micromania opened its first outlet in Printemps Haussmann in Paris. In 1989, Micromania opened its first store at the Forum des Halles in Paris.[4] In 2008, it was purchased by GameStop for approximately US$700 million (€480 million) in cash.[5] In 2013, Micromania purchased 44 Game's stores.[6] In 2014, Pierre Cuilleret leaved the Presidency of Micromania and his position at GameStop.[7] In 2017, the company merged with its sister company Zing Pop Culture and changed its name to Micromania-Zing. Zing, was launched in 2015 for distribution of derivative products of game franchises: manga, comics, films, etc. The consolidating merge addressed the decrease in gaming revenues.[8] References
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