NameLab

NameLab Inc.
TypePrivate
IndustryBranding, Naming services
HeadquartersSan Francisco, California, United States
Area served
Worldwide
ProductsBusiness and product naming services

NameLab Inc. is an American company based in San Francisco, California[1] that provides business and product naming services.[2]

Naming

The naming process includes identifying appropriate words and "making them a thing."[1] Smaller than a word is a morpheme, the building block from which marketing names, such as "Lumina" are formed.[3]

One example is how NameLab used the prefix "Acu" to help form "Acura."[4] The prefix "Acu," which denotes "precise" in Latin and several other languages, fit the name with qualities of precision and engineering for Honda's luxury division.[5]

The term "In-capping" involves joining and capitalizing multiple words and describes the name NameLab.[2] It worked for clients such as AutoZone. A NameLab competitor used the idea to change its own name from Millennium Groupe to NeuVision Group LLC in the year 2000.

NameLab's Bachrach defended his business, saying, "If you make up a word, you will have much stronger proprietary rights." Also, just as do-it-yourself tax filers are H&R Block's largest competitor,[6] the name-it-yourself approach can work: Yext named itself by combining Next and Yellow Pages.[7]

Naming can involve psychologists, linguists and semanticists.[3] A supporting process helps convince companies on what they're doing: STAR - "Segmentation Through Attitudinal Restructuring".

Advertising guru Al Ries said, "The name is the single most important decision you'll ever make as a company."[2][3]

Much of the company's work is for naming products, with related suggestions for product characteristics, such as the color of a pill.[3] Another part of this work is to verify that the suggested name is not already in use.[8]

History

The firm was started by Ira N. Bachrach, an electrical engineer with a Ph.D. in linguistics, in San Francisco, California in 1981.[2][9][10]

Clients included Procter & Gamble, Johnson & Johnson, Coors, Chrysler, Federal Express, Nissan, Compaq Computer Corp. and PepsiCo.[11]

The high point of its success was the tech boom of the late 1990s,[7] because many startups sought names that would attract investors.[2]

References

  1. ^ a b William L. Hamilton (July 29, 2004). "DESIGN NOTEBOOK; Trash Trades Up". The New York Times.
  2. ^ a b c d e Charlie Anderson (March 16, 2003). "NameLab Inc.: Part intuition, part marketing, part software, all important". Kansas City Business Journal.
  3. ^ a b c d Peter Carlson (December 16, 1990). "WHO PUT THE SUNSHINE IN THE SUNSHINE SCENT?". The Washington Post.
  4. ^ Jennifer Merritt (2018). Start Your Own Business: The Only Startup Book You'll Ever Need. Entrepreneur Media. ISBN 1613083882.
  5. ^ "Acura History". Acura Newsroom. 2012-11-07. Retrieved 2026-02-23.
  6. ^ Alex Middleton (September 30, 2018). "H&R Block: A Predictable Business With Minimal Growth Prospects".
  7. ^ a b Jessica McHugh (November 19, 2012). "The M&A Name Game". Forbes.
  8. ^ Jube Shiver, Jr. (July 14, 1987). "The Name of the Game : Moniker Makers Rake in Big Bucks". The Los Angeles Times.
  9. ^ "NameLab develops names". InfoWorld. September 9, 1985. p. 23.
  10. ^ Frankel, Alex. "Name-o-rama". Wired. ISSN 1059-1028. Retrieved 2026-02-23.
  11. ^ "Namelab's Ira Bachrach Wants His Catchy Coinages to Be Part of the National Lingo". PEOPLE.com. Retrieved 2019-02-04.


Stub icon

This United States corporation or company article is a stub. You can help Wikipedia by adding missing information.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.