Netpeak

Netpeak
IndustryMarketing, IT
FounderArtem Borodatiuk
Andriy Chumachenko
Dmytro Piskarev
ProductsSearch engine optimisation (SEO), pay-per-click advertising (PPC), mobile app promotion, email marketing, YouTube advertising, web analytics, consultancy
ParentNetpeak Group (Inweb, Serpstat, Ringostat, Netpeak Software, Octopus Events, Academy Ocean, Tonti Laguna)
Websitehttps://netpeak.ua/

Netpeak (ukr. Нетпік) is a Ukrainian digital marketing agency and one of the largest in Eastern Europe.[1] It was founded in 2006 in Odesa. The company has offices in Ukraine, the USA, Bulgaria and Kazakhstan.[2]

A number of Netpeak’s products have become separate businesses, which are united under the Netpeak Group holding company, comprising: Inweb, Serpstat [uk], Ringostat, Netpeak Software, Octopus Events, Academy Ocean and Tonti Laguna.[3] In 2025, Netpeak Group announced a rebranding and a change of name to FRACTAL.[4][5]

History

Netpeak was founded on 9 June 2006 in Odessa by Artem Borodatiuk, Andriy Chumachenko and Dmytro Piskarev.[1][6] Initially, the company focused solely on SEO, but as it expanded into new regions, it added pay-per-click advertising and other digital marketing services to its portfolio.

In 2009, an office was opened in Kyiv; at that time, Netpeak already had 300 clients.[7] In 2014, offices were opened in Bulgaria and Kazakhstan.[citation needed]

In 2014, Netpeak acquired a 10 per cent stake in Q-Page.ru, a start-up specialising in the rapid creation of business card websites, for $100,000, and a 20 per cent stake in the start-up HTraffic.[8] The following year, Serpstat, a competitor analysis service developed by Netpeak, raised $250,000 from the investment firm Digital Future to expand the service’s functionality and enter new markets.[9][10]

In 2025, the products were officially brought together under a single holding company called Netpeak Group.[11]

In 2020, Netpeak acquired a controlling stake in the Ukrainian company RadASO, which specialises in ASO.[12][13]

In the summer of 2020, the company’s CEO, Artem Borodatyuk, announced the closure of some of the company’s offices and a switch to remote working until the end of 2020.[14]

In autumn 2018, Netpeak launched the Netpeak Cluster educational project, aimed at helping small businesses establish an online presence.[15][16] In 2020, the Netpeak Cluster project evolved into SaaS.[9]

In August 2020, Netpeak, in collaboration with the Ministry of Digital Transformation, launched a free educational course on online marketing for entrepreneurs.[17]

Since 2012, Netpeak has been organising an internet marketing conference in Odessa — 8P[18][19].

Achievements

  • A Premier Google Partner in Ukraine across all specialisation categories for contextual advertising.[9]
  • Ranked 3031st in the Inc. 5000 international ranking in 2018, with a growth rate of 172 per cent[20][21]
  • It was ranked as Ukraine’s first and best digital agency in the ‘performance’ category by IAB Ukraine and the BRC in 2020.[22]

References

  1. ^ a b "Ukraine's Netpeak has become the largest digital marketing agency in Eastern Europe". fakty.ua (in Russian). Archived from the original on 27 October 2020. Retrieved 9 July 2026.
  2. ^ "2,000 projects, revenue of €2.5 million. How Artem Borodatyuk built Netpeak, one of Eastern Europe's largest digital marketing agencies". MC.today, Media for Creators (in Russian). 2018-04-25. Archived from the original on 21 October 2020. Retrieved 9 July 2026.
  3. ^ "'When things are going badly at seven companies, I find something good at the eighth': Artem Borodatyuk, Netpeak". MC.today, Media for Creators (in Russian). 2019-11-21. Archived from the original on 20 September 2020. Retrieved 9 July 2026.
  4. ^ "Netpeak Becomes FRACTAL". Scroll.media. 19 August 2025. Retrieved 9 July 2026.
  5. ^ Yurasov, Stas (7 May 2025). "Why is Netpeak Group becoming Fractal? Exclusive interview with Artem Borodatiuk about rebranding". dev.ua. Retrieved 9 July 2026.
  6. ^ "Інформація про Netpeak Agency". Forbes Ukraine. Retrieved 9 July 2026.
  7. ^ Poletti, Ugo (22 April 2025). "A new generation of entrepreneurs during the war: Artem Borodatyuk, founder of Netpeak". Kyiv Post. Retrieved 9 July 2026.
  8. ^ "Netpeak continues to acquire its competitors. The agency has bought a 20 per cent stake in the start-up HTraffic". AIN.UA (in Russian). 2015-02-25. Archived from the original on 18 October 2020. Retrieved 9 July 2026.
  9. ^ a b c "Netpeak has developed a revolutionary cloud-based service for auditing Google adverts". Коментарі Україна (in Ukrainian). 2020-09-22. Retrieved 9 July 2026.
  10. ^ "Digital Future has invested $250,000 in the competitor analysis service Prodvigator". AIN.UA (in Russian). 2015-12-01. Archived from the original on 17 October 2020. Retrieved 6 July 2026.
  11. ^ "Готувалися чотири роки. Одна з найбільших українських груп IT-компаній провела ребрендинг і змінила назву". NV Бізнес. 19 August 2025. Retrieved 9 July 2026.
  12. ^ "Netpeak has acquired a majority stake in the Ukrainian agency RadASO". AIN.UA (in Russian). 2020-07-01. Archived from the original on 2 December 2020. Retrieved 9 July 2026.
  13. ^ "The digital marketing agency Netpeak has acquired a controlling stake in the Ukrainian company RadASO". inventure.com.ua (in Russian). Archived from the original on 20 September 2020. Retrieved 9 July 2026.
  14. ^ "Netpeak has closed some of its offices; the company will save up to $205,000 a year on rent". AIN.UA (in Russian). 2020-08-11. Archived from the original on 18 October 2020. Retrieved 9 July 2026.
  15. ^ "Netpeak has launched a free educational project for entrepreneurs. They spent $15,000 on developing it and it was a complete flop". AIN.UA (in Russian). 2019-06-24. Archived from the original on 26 November 2020. Retrieved 9 July 2026.
  16. ^ "How can small businesses avoid spending all their money on online advertising?". Hotline.finance (in Ukrainian). Archived from the original on 16 October 2020. Retrieved 9 July 2026.
  17. ^ "The Ministry of Digital Transformation, in partnership with Netpeak, is launching a series of free webinars on online marketing for entrepreneurs". thedigital.gov.ua (in Ukrainian). Archived from the original on 27 October 2020. Retrieved 9 July 2026.
  18. ^ "8P Online Edition: all about online marketing from anywhere in the world". РБК-Украина (in Russian). Archived from the original on 22 October 2020. Retrieved 6 July 2026.
  19. ^ The official website of the Odessa conference «8p»Archived 24 October 2020 at the Wayback Machine
  20. ^ "Inc. 5000 Meet the Companies Scaling at Hyper Speed". www.inc.com. Archived from the original on 18 October 2020. Retrieved 9 June 2026.
  21. ^ "Five Ukrainian IT companies have been included in the prestigious Inc. 5000 ranking". nv.ua (in Ukrainian). Retrieved 9 July 2026.
  22. ^ "2019 Digital Agency Rankings based on the IAB Ukraine methodology". sostav.ua. Archived from the original on 20 October 2020. Retrieved 9 July 2026. Archived 2020-10-20 at the Wayback Machine

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.