"Neva End" is a song by American hip-hop recording artist Future from his debut studio album Pluto. The hip hop and pop song was produced by Mike Will Made It, and on December 4, 2012, it was released as the fifth official single from Pluto. The single version features an additional verse by American singer-songwriter Kelly Rowland, and was included in the 2012 re-release of Pluto, titled Pluto 3D.
The music video was filmed in November 2012.[3] On November 21, 2012, the music video for "Neva End" premiered on 106 & Park.[4] The music video was directed by Erik White, and it was shot in Los Angeles.[3] The house the visual was shot in used to belong to American singer Madonna.
Live performances
On November 27, 2012, Future performed the song along with Kelly Rowland on Jimmy Kimmel Live!.[5]
Chart performance
Neva End peaked at number 52 on US Billboard Hot 100 chart and spent a total of 20 weeks on the chart. The single also peaked at number 14 on the US Hot R&B/Hip-Hop Songs and number 11 on the US Hot Rap Songs charts.
