New America Media represents the third generation of ethnic news coalitions descending from the nonprofitPacific News Service (PNS), founded in 1969. PNS was created by historian Franz Schurmann and journalist Orville Schell as an alternative news source on the United States’ role in Indochina during the Vietnam War. After the war ended in 1974, PNS shifted its lens from the Far East to the American West under the guidance of executive editor Sandy Close, who would become the organization’s executive director.
In 1991, PNS created its first youth media project, YO! Youth Outlook, a multimedia collective of youth-centric news content. YO! published a monthly print magazine, hosted youth forums, speakouts, and blog-a-thons, offered youth journalism internships, and produced live radio and YO!TV broadcasts. YO! Magazine and YO!TV disbanded in 2015.
In 1996, PNS became New California Media. NCM maintained PNS’s status as an alternative news source providing support for ethnic media voices, and expanded it with editorial and marketing workshops for ethnic media at the organization’s annual Expo & Awards, dubbed the “ethnic Pulitzers”[2] by The NewsHour with Jim Lehrer. NCM also initiated multilingual polling[3] on issues affecting ethnic Californians: the role of ethnic media in their daily lives, the impact of the September 11 attacks, the progress of American race relations.
Also in 1996, Sandy Close co-founded The Beat Within with social worker David Inocencio. The Beat provides a weekly writing and discussion program in Bay Areajuvenile detention centers, and from those programs, compiles material into a weekly magazine of written and visual work by incarcerated youth. The Beat model has expanded into over 40 Bay Area juvenile halls, with pilot programs in several other regions including Washington, D.C.
^"News Pioneer Sandy Close wins Nieman’s I.F. Stone Medal", Harvard Gazette, November 13, 2012 (In 1996 "she founded New California Media, which subsequently became New America Media (NAM), under the umbrella of Pacific News Service. Today, NAM is the largest editorial and marketing collaboration of ethnic media in the United States.")