Objective Productions was founded in 1991 as Objective Productions by Andrew O'Connor.
On 15 August 2007, British independent powerhouse group All3Media acquired Objective Productions in order to expand its TV production and distribution.[6]
On 24 September 2015, Objective announced that they would undergo a creative restructure.[7]
On 17 December 2015, Objective announced that they had launched a factual entertainment label with Deborah Sargeant in which it was named Second Star Productions.[8] However, on 22 April 2022, after the departure of Deborah Sargeant, the founder of Second Star Productions, Objective Media Group folded Second Star into Betty TV.[9]
On 6 January 2016, Objective joined forces with Moira Ross to launch entertainment label Panda Television.[10]
On 18 January 2023, Objective and its parent company All3Media announced that they had sold producer Main Event Media, which was founded by Jimmy Fox in 2017, to Religion of Sports in an exclusive production deal with the latter now being a production arm under the former.[11]
Part of All3media, Objective Media Group is led by Layla Smith[12] and is composed of the following companies:
Objective Entertainment (Powerhouse unscripted label set up in 2024, developing and producing the next generation of channel-defining formats in the UK and internationally.)
Objective Fiction (scripted comedies and comedy-dramas)
Coming Up Roses (Launched in March 2023 Coming Up Roses is led by Oliver Wright, focusing on developing and producing high quality and strong rating factual series and documentaries.)
