OldTown White Coffee
OldTown Berhad (doing business as OldTown White Coffee; Chinese: ่่กๅ ด็ฝๅๅก) is Malaysia's largest halal-certified[5] coffee restaurant chain.[6] The company also manufactures and sells instant beverage products and mixes. It operates over 200 cafรฉ outlets located throughout Malaysia and other countries in the region, such as Singapore, China, Indonesia and Australia,[7] and has plans to expand into Vietnam, South Korea and Bangladesh.[8][page needed] Established in 1999 in Ipoh, Perak, the company was taken over by Jacobs Douwe Egberts Holdings Asia NL BV in 2017.[9] HistoryThe company was established in 1999 in Ipoh, Perak. In 2005, the company expanded into the food service sector with the opening of a chain of cafรฉ outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name "OldTown White Coffee".[citation needed] The company is publicly listed on Bursa Malaysia on the main board. In 2017, OldTown Berhad, was taken over by Jacobs Douwe Egberts Holdings Asia NL BV (JDE), a Dutch beverage company, following an offer valued at RM1.47 billion.[9] Domestic marketIn 2013, OldTown has 200 stores in Malaysia. The group achieved the 200th outlet in a period of 7 years.[10] Overseas expansionSingaporeAs of 2015, there are 10 OldTown White Coffee outlets in Singapore.[11] These outlets are certified halal by the Islamic Religious Council of Singapore (MUIS). IndonesiaCurrently OldTown has 16 outlets in Indonesia in areas such as Java and Bali.[11][12] AustraliaOldTown planned to open 40 outlets in Australia in 10 years.[13] In August 2015, Australia's first OldTown outlet was opened at Elizabeth St in Melbourne, but later closed in 2017.[14] ChinaAs of 2015, OldTown has four cafรฉ outlets in China.[11] PhilippinesAs of 2023, Philippines opened its first branch in SM Grand Central in Caloocan City.[15] See alsoReferences
|