The Peugeot 301 is a subcompact (B-segment) sedan produced by the French automaker Peugeot since 2012. It was announced to the public in May 2012, with an official launch that took place at the Paris Motor Show in September. The 301 is built at Peugeot's Vigo plant in Spain, alongside its twin Citroën C-Elysée, and has been manufactured in China since November 2013.[5] It is also assembled as a CKD in other markets such as Kazakhstan and Nigeria.
The 301 is powered by a range of five engines: a three-cylinder 1.2-litre VTi petrol engine shared with the Peugeot 208, producing 71 bhp (53 kW; 72 PS); a 1.2 PureTech with 81 bhp (60 kW; 82 PS) ; a 1.6 VTi petrol with 114 bhp (85 kW; 116 PS) the only engine with automatic transmission.
Diesel engines available are, a 1.6 HDi with 91 bhp (68 kW; 92 PS) and a 1.6 blueHDi delivering 99 bhp (74 kW; 100 PS), both mated only to a 5-speed manual gearbox.[10]
Peugeot 301 (China, Pre-facelift)
Peugeot 301 Rear (Turkey, Pre-facelift)
Interior
Name
The model's 301 name was first used on a 1932 Peugeot 301, and the new 301 is the first Peugeot to start the revised naming strategy of using x01 and x08 to denote emerging market models and traditional market models.[11]
2017 facelift
In 2017, Peugeot 301 received a facelift alongside its twin sister C-Elysée, the new front fascia includes a modification of the headlamps, a new grille on which displays the Peugeot logo instead of the bonnet, and DRLs (Daytime Running Lights).
The new facelift also added as an option a touchscreen multimedia radio with Android Auto and Apple CarPlay.
In 2016, after the JCPOA was announced, Iran Khodro and PSA intended to jointly produce the Peugeot 301, Peugeot 208 and Peugeot 2008 as the IKAP (Iran Khodro Automobile Peugeot) joint venture. After the return of sanctions by the United States in 2018, Peugeot left Iran and IKAP was suspended. As a result, Iran Khodro modified Peugeot 301 to produce it indigenously and the result was IKCO Tara, which was unveiled for the first time on February 19, 2020.
The Spanish-made 301 in its most basic Latin American market configuration with 4 airbags received 3 stars for adult occupants and 3 stars for toddlers from Latin NCAP in 2019.[13]
Euro NCAP
The 301 in its standard European market configuration received 3 stars from Euro NCAP in 2014.[14]