Pimloc

Pimloc Limited
TypePrivate
IndustryArtificial intelligence, Computer vision, Privacy technology
Founded16 March 2016
FoundersSimon Randall, James Leigh, Julian Morris
HeadquartersLondon, England, UK
ServicesAI-powered redaction, privacy and analytics of images, video, audio

Pimloc (registered as Pimloc Limited) is a technology company that develops artificial-intelligence software for automated redaction, privacy and analytics of images, video and audio.[1][2] Its principal product is the Secure Redact platform, a multimodal SaaS and API service designed to detect and irreversibly anonymise personally identifiable information.[3][4]

History

Pimloc was founded by Simon Randall, James Leigh and Julian Morris and incorporated in England and Wales as Pimloc Limited on 16 March 2016.[5][6] The company originates from the founders’ work on the Autographer wearable camera and early experiments in private image search.[7][8]

In November 2017 Pimloc demonstrated early work on a private image-library search product called Pholio.[9] In October 2020, Pimloc closed an early seed round (reported at roughly $1.8 million), led by Amadeus Capital with participation from Speedinvest.[10][11] In January 2022 the company announced a larger seed extension of about $7.5 million with investment from Zetta Ventures alongside existing backers including Amadeus and Speedinvest.[12][13]

In 2023, Pimloc's Chief Technology Officer, James Leigh, was recognised as Privacy Technology Leader.[14][15]

In September 2024, Pimloc announced integrations and pilot deployments with major partners, including an integration with Eagle Eye Networks and a pilot with Sussex Police to accelerate multimedia redaction and subject-access workflows.[16][17]

Over 2024–2025, Pimloc added audio named-entity recognition and redaction in April 2025[18] and launched automated screen anonymisation in June 2025[19] and published commercial case studies such as a May 2025 insurance use case with Aviva.[20][21]

In July 2025, Pimloc raised $5 million from Amadeus Capital, Edge Ventures, Zetta Ventures, MD One and Symvan Capital to support global expansion.[22][23]

Operations

Pimloc develops and operates Secure Redact, a multimodal artificial-intelligence platform for automated detection and redaction of personally identifiable information (PII) in images, video, audio and derived text.[24][25][26] The system applies computer-vision and natural-language models to identify items such as faces, vehicle registration plates, on-screen text and named entities in audio, and to apply irreversible anonymisation where required.[27][28]

Secure Redact is offered primarily as a cloud-delivered SaaS product and via RESTful APIs, and it is also made available through partner ecosystems and integrations with video management and evidence-management platforms.[29] The platform is engineered for real-world sources of footage including fixed CCTV, body-worn cameras and in-vehicle (dash) cameras, and it supports both automated bulk processing and manual review workflows.[30]

References

  1. ^ Lomas, Natasha (2022-01-26). "Pimloc grabs $7.5M for its AI-for-privacy video tools". TechCrunch. Retrieved 2025-09-24.
  2. ^ "VC Daily: Tribe Capital's Firstlook Connects Investors, Startups". Wall Street Journal. 2020-10-20. ISSN 0099-9660. Retrieved 2025-09-24.
  3. ^ Norton, Edward (2025-07-07). "Pimloc Raises $5m to Scale AI Video-Privacy Platform | Amadeus". Amadeus Capital. Retrieved 2025-09-24.
  4. ^ "This British startup secures €1.5M for AI-based video security and visual data privacy - Silicon Canals". 2020-10-20. Retrieved 2025-09-24.
  5. ^ Tucker, Charlotte (2020-10-19). "British AI-video intelligence startup Pimloc raises €1.5 million to protect visual data". EU-Startups. Retrieved 2025-09-24.
  6. ^ Lomas, Natasha (2020-10-19). "Pimloc gets $1.8M for its AI-based visual search and redaction tool". TechCrunch. Retrieved 2025-09-24.
  7. ^ "London-based Pimloc raises €4.2 million for AI video privacy in digita". ArcadianAI. 2025-07-08. Retrieved 2025-09-24.
  8. ^ Symcox, Jonathan (2020-10-20). "Pimloc secures £1.4m for AI-powered video scanning tech". BusinessCloud. Retrieved 2025-09-24.
  9. ^ Brown, Eric (2017-11-20). "Linux gizmo indexes photos and videos for visual recognition search". LinuxGizmos.com. Retrieved 2025-09-24.
  10. ^ Lomas, Natasha (2020-10-19). "Pimloc gets $1.8M for its AI-based visual search and redaction tool". TechCrunch. Retrieved 2025-09-24.
  11. ^ Norton, Edward (2020-10-19). "Pimloc Secures £1.4m New Financing | Amadeus Capital Partners". Amadeus Capital. Retrieved 2025-09-24.
  12. ^ "IAPP". iapp.org. Retrieved 2025-09-24.
  13. ^ Hersey, Frank (2022-01-27). "Pimloc raises $7.5M seed round for privacy-preserving surveillance footage AI | Biometric Update". www.biometricupdate.com. Retrieved 2025-09-24.
  14. ^ "PICCASO Privacy Awards Europe 2023 Winners Announced". GRC World Forums. Retrieved 2025-09-24.
  15. ^ "Pimloc raises $5M to expand AI video privacy platform globally". SiliconANGLE. 2025-07-07. Retrieved 2025-09-24.
  16. ^ "Pimloc and Microsoft enhance Sussex Police video redaction". www.sourcesecurity.com. Retrieved 2025-09-24.
  17. ^ "Pimloc enhances secure redact platform with AI-powered named entity recognition for audio redaction". Police1. 2025-04-01. Retrieved 2025-09-24.
  18. ^ "Pimloc enhances secure redact platform with AI-powered named entity recognition for audio redaction". Police1. 2025-04-01. Retrieved 2025-09-24.
  19. ^ "Pimloc unveils AI screen anonymisation for security". www.sourcesecurity.com. Retrieved 2025-09-24.
  20. ^ "Protecting privacy while unlocking the power of video in insurance". Digital Insurance. 2025-05-11. Retrieved 2025-09-24.
  21. ^ "AVIVA Accelerates Claims and Reduces Privacy Risk with AI-Powered Secure Redact". SecureRedact. Retrieved 2025-09-24.
  22. ^ Burt, Chris (2025-07-08). "Pimloc raises $5M to fuel global expansion of video privacy redaction tool | Biometric Update". www.biometricupdate.com. Retrieved 2025-09-24.
  23. ^ "AI video privacy and analytics provider Pimloc secures $5m to fund global expansion". EdTech Innovation Hub. Retrieved 2025-09-24.
  24. ^ "Pimloc's Platform". SecureRedact. Retrieved 2025-09-24.
  25. ^ Barr, Caitlin (2025-08-12). "Pimloc transforms digital evidence handling with smart redaction and AI search". Emergency Services Times. Retrieved 2025-09-24.
  26. ^ "Pimloc enhances secure redact platform with AI-powered named entity recognition for audio redaction". Police1. 2025-04-01. Retrieved 2025-09-24.
  27. ^ "Pimloc Enhances Secure Redact with Chain of Custody". thetopvoices.com. Retrieved 2025-09-24.
  28. ^ Commerce, Virto. "The State of AI in 2022: Trends & AI Startups to Watch". virtocommerce.com. Retrieved 2025-09-24.
  29. ^ "Pimloc announces the launch of its CloudConnect feature to address the growing need for advanced redaction solutions". www.sourcesecurity.com. Retrieved 2025-09-24.
  30. ^ "Secure Redact Software Reviews, Demo & Pricing - 2025". www.softwareadvice.com. Retrieved 2025-09-24.

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