Point of No Return (Keyshia Cole album)

Point of No Return
Point of No Return
Studio album by Keyshia Cole
Released	October 7, 2014
Recorded	2012–2014
Genre	R&B
Length	42:28
Label	Interscope
Producer	Tim Kelley; Mike Will Made It; DJ Mustard; Donut; Amadeus; Stargate; Troy Taylor; Patrick Hayes; Marz; 1st Born; Printz Board; Boogie; M-Phazes; Symbolyc One; Jon Jon Traxx; Donut; Chink Santana;
Keyshia Cole chronology
Singles from Point of No Return
	"Next Time (Won't Give My Heart Away)"; Released: March 31, 2014; "Rick James"; Released: March 31, 2014; "She"; Released: June 23, 2014;

Professional ratings
Review scores
Source	Rating
AllMusic	^[1]
Robert Christgau	^[2]

Point of No Return is the sixth studio album by American singer Keyshia Cole; it was released on October 7, 2014, by Interscope Records and Universal Music Group and served as Cole's final album with the label.^[3] The album features production from various music producers including Tim Kelley of Tim & Bob, Mike Will Made It, DJ Mustard, WillieDonut, Amadeus, Stargate and features guest appearances by 2 Chainz, Juicy J, Gavyn Rhone, Wale, August Alsina, Faith Evans and Future.^[4]

Background

In August 2013, it was reported that songwriter Elijah Blake started working with Cole on her sixth studio album.^[5] During the composition of the album, Cole collaborated with artists Juicy J, Future, Wale, Mike Will Made It, Birdman, and R. Kelly. The album marks Cole's last release with Interscope Records. The album's release was set to coincide with the premiere of her reality show Keyshia Cole: All In on BET.^[6] Instead, the show premiered in February 2015.

Singles

On March 15, 2014, Cole took to Instagram to play snippets from her upcoming album. Along the snippets was club banger, "Rick James" (featuring Juicy J).^[7] The single premiered on Power 105's morning show, The Breakfast Club, but it was released on digital retailers three months later on June 3, later than "Next Time (Won't Give My Heart Away)" thus becoming the second single, despite having earlier premiere.^[8]

On March 20, 2014, Cole's single "Next Time (Won't Give My Heart Away)" was released on her SoundCloud and officially impacted US Rhythmic radio on April 1.^[9]^[10] The single was released on iTunes on March 31, 2014, thus becoming the first digital single of the project. The music videos for both of the songs were released in April.

In July 2014, the third single "She" produced by DJ Mustard was released.

She released a promotional single "I Remember (Part 2)" on September 23, 2014. It is the sequel to her single "I Remember". The music video was released on October 21, 2014.^[11]

Other songs

Despite not being released as singles, Cole appeared on 106 & Park and premiered seven music videos in October 2014: "N.L.U" (featuring 2 Chainz) (October 3, 2014),^[12] "Believer" (October 7, 2014),^[13] "Love Letter" (featuring Future) (October 8, 2014),^[14] "Intro (Last Tango)" (October 9, 2014),^[15] "Party Ain't a Party" (featuring Gavin Rhone) (October 10, 2014),^[16] "Heat of Passion" (October 13, 2014),^[17] She released a further two in January 2015: "Do That For (B.A.B)" (January 6, 2015)^[18] and "New Nu" (January 6, 2015).^[19]

Commercial performance

The album debuted at number 9 on the US Billboard 200 chart, selling nearly 26,000 copies during its first week.^[20]

Track listing

*Point of No Return* track listing
No.	Title	Writer(s)	Producer(s)	Length
1.	"Intro (Last Tango)"	Keyshia Cole Tim Kelley Marcus White	Kelley Seige Monstracity	2:54
2.	"Heat of Passion"	Cole Antwan Thompson Jerrol "Boogie" Wizzard Troy Taylor	Amadeus Wizzard Taylor	4:00
3.	"N.L.U" (featuring 2 Chainz)	Cole Sean Fenton Tauheed Epps Larry Griffin, Jr. Mark Landon Robert Kelly	S1 M-Phazes	4:14
4.	"Next Time (Won't Give My Heart Away)"	Cole Thompson Wizzard	Amadeus Wizzard	3:34
5.	"Rick James" (featuring Juicy J)	Cole Breana Marin Fenton Jordan Houston Roahn Hylton Brandon Bell Taylor Parks Kam Parker	1st Born Donut	4:11
6.	"New Nu"	Cole Michael Williams Marquel Middlebrooks Nayvadius Wilburn Timothy Thomas Theron Thomas	Mike Will Made It Marz	2:57
7.	"She"	Cole Fenton Kirby Dockery Dijon McFarlane Printz Board	DJ Mustard Board	3:46
8.	"Believer"	Ester Dean Jasper Cameron M.S. Eriksen T.E. Hermansen	Stargate	3:34
9.	"Love Letter" (featuring Future)	Cole Wilburn Williams Middlebrooks	Mike Will Made It Marz	3:34
10.	"Party Ain't a Party" (featuring Gavyn Rhone)	Cole Patrick Hayes Tenisha Younger	Hayes	4:51
11.	"Remember (Part 2)"	Cole Hayes Younger	Hayes	4:59
Total length:				42:32

Deluxe edition
No.	Title	Writer(s)	Producer(s)	Length
12.	"Do That For (B.A.B.)"	Cole Andre Parker Imani Halley	Chink Santana	3:52
13.	"On Demand" (featuring Wale and August Alsina)	Cole Olubowale Akintimehin John Webb, Jr. Kevin Spencer Donald Earle DeGrate Cedric Hailey	Jon Jon Traxx No Credit	4:02
Total length:				50:21

Target deluxe edition bonus track
No.	Title	Writer(s)	Producer(s)	Length
14.	"No Complications"	Brandon Bell Jdoe Marin	Donut 1st Born	3:30
Total length:				53:51

Charts

Weekly charts

Chart (2014)	Peak position
US Billboard 200^[21]	9
US Top R&B/Hip-Hop Albums (Billboard)^[22]	1

Year-end charts

Chart (2014)	Position
US Top R&B/Hip-Hop Albums (Billboard)^[23]	65

References

^ ^a ^b "Point of No Return". AllMusic.
^ Christgau, Robert. "CG: Keyshia Cole". Retrieved August 4, 2016.
^ "Exclusive: Keyshia Cole on New Album, Going Independent & State of R&B Today". fuse.tv. March 26, 2014. Retrieved September 27, 2014.
^ "Keyshia Cole unwraps new album "Point of No Return" tracklisting". hamadamania.com. September 23, 2014. Retrieved September 27, 2014.
^ "Keyshia Cole hits the studio with Elijah Blake for sixth studio album". hamadamania.com. August 19, 2013. Retrieved September 27, 2014.
^ "Keyshia Cole Officially Returns To BET With New Reality Show". designntrend.com. August 12, 2014. Retrieved September 27, 2014.
^ "Keyshia Cole Announces New Single 'Rick James' Featuring Juicy J". Rap-Up.
^ "Keyshia Cole "Point Of No Return" Release Date, Cover Art, Tracklist & Stream". HipHopDX. October 7, 2014. Retrieved October 13, 2014.
^ "Top 40 Rhythmic Future Releases - R&B Song and Hip-Hop Music Release Dates - ..." All Access. Retrieved October 13, 2014.
^ "iTunes - Music - Next Time (Won't Give My Heart Away) - Single by Keyshia Cole". iTunes. Retrieved October 13, 2014.
^ Keyshia Cole – Remember (Part 2). October 21, 2014 – via YouTube.
^ Keyshia Cole – N. L. U ft. 2 Chainz. October 3, 2014 – via YouTube.
^ Keyshia Cole – Believer. October 7, 2014 – via YouTube.
^ Keyshia Cole – Love Letter ft. Future. October 8, 2014 – via YouTube.
^ Keyshia Cole – Intro (Last Tango). October 9, 2014 – via YouTube.
^ Keyshia Cole – Party Ain't A Party ft. Gavyn Rhone. October 10, 2014 – via YouTube.
^ Keyshia Cole – Heat Of Passion. October 13, 2014 – via YouTube.
^ Keyshia Cole – Do That For (B.A.B.). January 6, 2015 – via YouTube.
^ Keyshia Cole – New Nu. January 6, 2015 – via YouTube.
^ HipHopDX (October 15, 2014). "Hip Hop Album Sales: Keyshia Cole, Childish Gambino, Tinashe, Flying Lotus". HipHopDX.
^ "Keyshia Cole Chart History (Billboard 200)". Billboard. Retrieved July 20, 2020.
^ "Keyshia Cole Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved July 20, 2020.
^ "Top R&B/Hip-Hop Albums – Year-End 2014". Billboard. January 2, 2013. Retrieved July 20, 2020.

[AllMusic_Review-1] "Point of No Return". AllMusic.

[2] Christgau, Robert. "CG: Keyshia Cole". Retrieved August 4, 2016.

[3] "Exclusive: Keyshia Cole on New Album, Going Independent & State of R&B Today". fuse.tv. March 26, 2014. Retrieved September 27, 2014.

[4] "Keyshia Cole unwraps new album "Point of No Return" tracklisting". hamadamania.com. September 23, 2014. Retrieved September 27, 2014.

[5] "Keyshia Cole hits the studio with Elijah Blake for sixth studio album". hamadamania.com. August 19, 2013. Retrieved September 27, 2014.

[6] "Keyshia Cole Officially Returns To BET With New Reality Show". designntrend.com. August 12, 2014. Retrieved September 27, 2014.

[7] "Keyshia Cole Announces New Single 'Rick James' Featuring Juicy J". Rap-Up.

[8] "Keyshia Cole "Point Of No Return" Release Date, Cover Art, Tracklist & Stream". HipHopDX. October 7, 2014. Retrieved October 13, 2014.

[9] "Top 40 Rhythmic Future Releases - R&B Song and Hip-Hop Music Release Dates - ..." All Access. Retrieved October 13, 2014.

[10] "iTunes - Music - Next Time (Won't Give My Heart Away) - Single by Keyshia Cole". iTunes. Retrieved October 13, 2014.

[11] Keyshia Cole – Remember (Part 2). October 21, 2014 – via YouTube.

[12] Keyshia Cole – N. L. U ft. 2 Chainz. October 3, 2014 – via YouTube.

[13] Keyshia Cole – Believer. October 7, 2014 – via YouTube.

[14] Keyshia Cole – Love Letter ft. Future. October 8, 2014 – via YouTube.

[15] Keyshia Cole – Intro (Last Tango). October 9, 2014 – via YouTube.

[16] Keyshia Cole – Party Ain't A Party ft. Gavyn Rhone. October 10, 2014 – via YouTube.

[17] Keyshia Cole – Heat Of Passion. October 13, 2014 – via YouTube.

[18] Keyshia Cole – Do That For (B.A.B.). January 6, 2015 – via YouTube.

[19] Keyshia Cole – New Nu. January 6, 2015 – via YouTube.

[20] HipHopDX (October 15, 2014). "Hip Hop Album Sales: Keyshia Cole, Childish Gambino, Tinashe, Flying Lotus". HipHopDX.

[ac_Billboard200_Keyshia_Cole-21] "Keyshia Cole Chart History (Billboard 200)". Billboard. Retrieved July 20, 2020.

[ac_BillboardRandBHipHop_Keyshia_Cole-22] "Keyshia Cole Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved July 20, 2020.

[23] "Top R&B/Hip-Hop Albums – Year-End 2014". Billboard. January 2, 2013. Retrieved July 20, 2020.

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