Pop Secret is an American brand of popcorn, owned and marketed by Our Home. Our Home purchased the Pop Secret brand from the Campbell Soup Company in 2024.
Pop Secret popcorns were introduced by General Mills in 1986.
Overview
The brand was first launched in January 1986.[2] Pop Secret was previously manufactured by General Mills and was purchased by the Diamond Foods in September 2008, for about $190 million.[3][4]Snyder's-Lance purchased the brand from Diamond in 2016 and the company itself was acquired by Campbell's a year later.[5][1]
Sponsorships
Pop Secret formerly sponsored an annual NASCAR race called the "Pop Secret Microwave Popcorn 400" at Rockingham Speedway in North Carolina, as well as the race it was replaced by in 2004, the "Pop Secret 500" at Auto Club Speedway in Fontana, California. Pop Secret created a variety of colored popcorn called Pop Qwiz [sic] in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color.[6] Pop Secret created the What's Your Pop Secret? Theatre,[7] which showcased and supported independent film makers. Pop Secret continues to support Film Independent (FIND),[8] a non profit organization that helps increase diversity in film making within the industry.
In 2014, Pop Secret introduced a pre-popped popcorn in a bag.
^Kanner, Bernice (11 January 1988). "Kernel Knowledge". New York Magazine. New York Media, LLC: 15. Archived from the original on 28 July 2024. Retrieved 24 February 2017. ...General Mills came on strong in January 1986, when it introduced Pop Secret.
