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Rebelle (fragrance)
Rebelle is the second fragrance for women by Barbadian singer Rihanna. The fragrance was released in spring 2012 under the perfume line Parlux Fragrances.[1] The fragrance was made available for purchase on Belk.com, on February 15, 2012.[2] in the United States. It was also available in a special pack at Macy's for a limited time. The pack included the singer's previous fragrance, Reb'l Fleur, her sixth studio album, Talk That Talk and Rebelle.[3] BackgroundIn a poll on the official website for Rihanna's first fragrance Reb'l Fleur, Rihanna asked fans to state whether they were a Rebelle or a Fleur. After an overwhelming 68% of Rihanna's fans voted Rebelle, the singer decided to embark on the release of her second fragrance, Rebelle, having achieved great success with her debut fragrance, Reb'l Fleur.[1] InformationRihanna described the fragrance, as having a "feminine romantic element," while maintaining a "defiant quality." She added, "my new fragrance is about taking control but still being a lady."[4] The top notes of the fragrance include; plum, strawberry and ginger, the middle notes include orchid, cacao and heliotrope, and the base notes include musk, patchouli, amber and coffee. The fragrance is packaged in a flacon shape, created of red and gold surfaces, similar to that of Rihanna's previous fragrance.[5] PromotionThe promotional campaign for Rebelle, was shot by renowned music video director, Anthony Mandler, who also shot the promotional campaign for Reb'l Fleur.[1] The fragrance was also marketed on the social networking service, Facebook and on Twitter.[6][7] Additionally, a large billboard, displayed in Times Square, New York City, features Rihanna, promoting the fragrance.[8] Products
ReceptionSince the release of Rebelle in the United Kingdom in February 2012, it has sold over 2 million bottles. Rihanna's second fragrance has beaten other celebrity scents, in terms of bottles sold in the country, including Heat by Beyoncé, Glow by Jennifer Lopez and Midnight Fantasy[broken anchor] by Britney Spears. Rebelle sold a record-breaking, 4 million bottles, in the UK, at the end of 2012.[9] References
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