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Sabeco Brewery
The Saigon Beer – Alcohol – Beverage Corporation (Vietnamese: Tổng Công ty Cổ phần Bia – Rượu – Nước giải khát Sài Gòn), recognized by its trading name Sabeco, is Vietnam's leading beer producer.[3] It was under the authority of Vietnam's Ministry of Trade and Industry but is now a subsidiary of ThaiBev.[4] In 2011, Sabeco produced 1.2 billion liters of beer, 51.4% of the national market.[3] Its main brands are Bia Saigon (Saigon Beer) and 333 Beer. Sabeco has several regional subsidiaries throughout Vietnam.[1] OwnershipSabeco had an initial public offering in 2008.[5] Vietnam's Ministry of Trade and Industry owned almost 89.59% of Sabeco as of September 2012,[5] as well a majority of shares of the competitor Habeco.[3] The Ministry's leadership announced in July 2012 that it did not yet intend to cease controlling the company.[6] Nguyễn Bá Thi, former chairman of the Managing Board who was fired by the Ministry in May 2012,[7] said that the Ministry had been interfering too much in the company.[5] As of September 2012 there were five international companies that were interested in investing in Sabeco.[5] Heineken, SAB Miller, Kirin and Asahi have indicated interest in becoming a stakeholder or strategic partner.[8][9] Bangkok-based ThaiBev bought a majority of shares in Sabeco in 2018 for US$4.8 billion US dollars, ending Sabeco's domestic ownership. At the time of the acquisition, Sabeco's Vietnam market share had fallen below 40 percent.[10] Market share and competitionSabeco's market share was 51.4% in 2010.[3] Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.[3] Vietnam War-eraBa Muoi Ba Biere (33 Beer) was a popular local brand among American soldiers during the U.S. war in Vietnam. It was the precursor to "333" Biere. "33" Biere Export is made by BGI Tien Giang. Gallery
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