In 1917 Adolph Zukor, head of Paramount Pictures, bought a half share in the company. Selznick remained as head of the studios, but films were now released under the label of Select Pictures. In April 1919 Selznick bought out Zukor's half share in the company for over $1 million.[1] Selznick's sons David and Myron were both involved in the company.
In 1923 Select Pictures went out of business.[1] Selznick Pictures continued to release pictures until the following year, including three British imports from Gainsborough Pictures. However the firm itself had run into financial difficulties, and the firm's remaining assets were purchased by Universal Pictures in late 1924.[2] The bankrupt Selznick was briefly made head of production at Associated Exhibitors, but this company was soon merged. His son David later revived the family name with his own production company Selznick International Pictures.
