Shijiazhuang Donghua Jinlong Chemical Co., LTD (Chinese: 石家庄东华金龙; pinyin: Shíjiāzhuāng dōng huá jīnlóng) is a Chinese chemical company based in Shijiazhuang, Hebei. Established in 1979,[2] the company's main products include many types of glycine, such as industrial-grade glycine, refined glycine, as well as glycine derivatives.[1][2] It is regarded as a key player in the global glycine market.[3][tone]
Social media
In October 2023, Donghua Jinlong began posting short promotional videos showcasing their expertise and prominent role in the manufacturing of glycine on the social media platform TikTok.[1] As a result of TikTok's recommendation algorithm,[4] these videos appeared on many users' "for you page", which displays a feed of recommended videos to TikTok users.[5] On March 31st 2024, a TikTok user posted a parody of one of these commercials, using an AI voice imitation of Red Scare podcaster Dasha Nekrasova, with the video receiving over 124,800 plays and 13,500 likes in two days.[6]
Subsequently, Donghua Jinlong became a meme amongst TikTok users, in which they expressed a tongue-in-cheek excitement towards the chemical manufacturer and its industry-specific content online.[7] Many "fan-made" infomercials praising the company and its products have since been posted online.[8][9] As of June 2024 over 200 Donghua Jinlong-related products including t-shirts were listed on Amazon.[10]
