In 1965, he was appointed by the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, as a head shaliach to the West Coast of the United States. Cunin built one of the first of over 5,000 chabad houses worldwide. Under his guidance Cunin has a network of over 200 Chabad Houses throughout California and Nevada.[citation needed]
Chabad of California's mission is to reach out to others with acts of goodness and kindness. West Coast Chabad is a community-based nonprofit organization whose efforts are rooted in traditional Jewish values—and many of its programs help the needy regardless of background or belief.[2][3]
West Coast Chabad
Cunin began West Coast Chabad in 1967. Chabad now runs the largest network of nonsectarian educational and social services under Jewish auspices on the West Coast.[citation needed]
West Coast Chabad Lubavitch is a division of Chabad-Lubavitch, one of the largest religious Jewish organizations in the world. Chabad embraces a philosophy of study, meditation, and social outreach. Combining religious study with proactive community involvement, Chabad's growing array of educational and social services programs has made it a dynamic force in modern Jewish life.[3]
Shlomo Cunin married Miriam Loksen on November 19, 1964. They had 13 children together. Shlomo has one brother, Rabbi Pinchas Cunin (d. 2011), who was a rabbi in the Crown Heights Chabad community.[5]